Incentive & Sales Data Analyst

Job Description

• The Incentive & Sales Data Analyst with direct reporting line to the Head of Operations VAS.
• This individual would be responsible for driving implementation of the TFG VAS business across multiple channels - Media , Insurance and Mobile including identifying key strategic partners to support growth across VAS channels and being responsible to manage VAS & Mobile incentive payments ( Mobile SPIF's, VAS payments across multi-channels and across all TFG divisions to support accurate payment and identifying trends including data analysis to support channel decisions. The successful candidate would work closely with VAS Operations, Media , Insurance and Mobile functions.

Responsibilities

Incentive Management

• Manage and implement VAS incentive structures and payments
• Analysis and reporting across Media, Insurance, and Mobile functions
• Reconcile incentive spend with Finance

Sales Performance Tracking & Reporting

• Monitor POS and DAS performance across all channels
• Track vs targets and report at brand, division, and store level
• Analyse cancellations, zero-sales stores, and underperformance
• Identify risk and opportunities across channel and division

Strategy Development & Execution

• Develop data-driven strategies to improve:
• Sales growth
• VAS Incentive model
• Support and execute campaigns across channels

Data Analysis & Insights

• Extract and analyse operational data
• Build and maintain dashboards and reports
• Provide actionable insights to support decision-making

Stakeholder & Operational Support

• Work with Operations, Finance, IT, and Business teams
• Support training, campaigns, and change management
• Communicate performance and incentive updates regularly
• Strong communication and presentation skills to communicate strategy and results to external and internal stakeholders.
• Ability to collaborate effectively across different departments and functions

Qualifications

• Bachelor's Degree or Diploma
• Min 5 years' experience with reporting and analysing data dashboards
• Strong budget and P&L skills
• Experience with digital sales & platform technologies

Skills

• Ability to analyse sales, incentive, and operational data and generate insights from report
• Working knowledge of AI platforms - Copilot, Claude, Chat GTP, etc.
• Understanding ROI, cost per sale, incentive spend, and profitability
• Stakeholder management working across functions - Operations, Finance, Media, Insurance and Mobile
• Developing data-led strategies for growth and performance improvement
• Tracking targets vs actuals, identifying underperformance, and implementing interventions
• Reporting, presentations, and weekly incentive updates to business stakeholders
• Process improvement & problem solving
• Identifying inefficiencies, fraud risks, and opportunities in channel
• Working with dashboards, reporting tools (e.g., Power BI), and data systems

Behaviours

• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
• Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
• Manages Complexity - interprets
• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
• Manages Ambiguity - adapts effectively to situations that are complex, uncertain, or lack guide