In House Graphic Designer (jhb Cbd)

Key Performance Areas and Responsibilities

In-Store Creative and Point of Sale (POS)

• Design and produce in-store creative assets, including promotional signage, window displays, posters, product communication, price cards and point-of-sale materials.
• Develop artwork for retail activations, product launches, seasonal campaigns and promotional initiatives.
• Ensure that all in-store creative is visually consistent with approved brand guidelines and campaign direction.
• Adapt creative concepts for different store formats, sizes and display requirements.
• Prepare print-ready artwork and liaise with external printers and suppliers where required.
• Support the Retail Operations team with creative materials required for store execution and customer engagement.
• Ensure that artwork is accurate, legible, fit for purpose and delivered within agreed deadlines.

eCommerce and Digital Creative

• Design digital creative assets for the company's eCommerce platforms and online customer touchpoints.
• Produce website banners, promotional tiles, product campaign graphics, landing page assets and other digital merchandising materials.
• Develop creative assets for digital promotions, product launches, seasonal campaigns and online trading initiatives.
• Adapt approved campaign concepts for different digital formats, screen sizes and platform specifications.
• Collaborate with the eCommerce team to support online trading priorities, product visibility and conversion-focused campaigns.
• Create and optimise visual assets for digital channels, ensuring quality, consistency and appropriate file formats.
• Support the development of creative assets for social media, email marketing and other digital communication channels as required.

Marketing Campaigns and Promotions

• Translate marketing briefs, campaign concepts and business objectives into engaging visual creative.
• Develop creative assets for seasonal campaigns, product launches, promotional events and brand initiatives.
• Ensure creative execution aligns with approved campaign strategies, brand positioning and visual identity.
• Adapt master campaign artwork into multiple formats and deliverables for retail, eCommerce, social media and other customer-facing channels.
• Work collaboratively with the Marketing team to develop creative concepts, layouts and visual storytelling.
• Manage artwork revisions and incorporate stakeholder feedback within agreed timelines.
• Maintain consistency across campaign assets to ensure a cohesive customer experience throughout the campaign lifecycle.
• Support the timely rollout of marketing campaigns in line with the company's promotional calendar.

Packaging Design and Production

• Design and develop packaging artwork, including product packaging, branded bags, labels, tags, inserts and other customer-facing packaging materials.
• Ensure packaging designs reflect brand standards and meet product, production and presentation requirements.
• Prepare production-ready artwork in accordance with supplier specifications, dielines, dimensions and printing requirements.
• Liaise with suppliers and production partners to ensure artwork accuracy and quality.
• Review proofs and artwork samples before final production, where required.
• Ensure packaging designs are consistent with brand guidelines and provide a positive customer experience.

Brand Identity and Creative Standards

• Maintain consistent application of the company's brand identity across all creative outputs.
• Apply approved brand guidelines, typography, colour palettes, imagery and design principles.
• Ensure all creative materials meet the required quality standards before release.
• Maintain organised libraries of approved artwork, templates, brand assets and design files.
• Identify opportunities to improve creative consistency, efficiency and the visual presentation of the brand.
• Ensure that all creative materials are accurate, professional and aligned with the intended audience and communication objective.

Creative Workflow and Stakeholder Collaboration

• Receive, interpret and prioritise creative briefs from internal stakeholders.
• Clarify project requirements, deliverables, specifications, deadlines and approval processes before commencing work.
• Manage multiple design projects simultaneously while maintaining quality and meeting agreed deadlines.
• Collaborate with Marketing, eCommerce, Retail Operations and other departments to understand their creative requirements.
• Maintain a clear record of artwork versions, revisions, approvals and final deliverables.
• Coordinate with external agencies, printers and suppliers when specialist production support is required.
• Proactively communicate project progress, potential delays and outstanding approvals.
• Contribute creative ideas and recommendations that support the company's marketing and commercial objectives.

Requirements

Qualifications

• Diploma or degree in Graphic Design, Visual Communication, Digital Design or a related creative discipline.

Experience

• Minimum of 3 years' relevant graphic design experience, preferably within retail, fashion, lifestyle, consumer goods or a fast-paced marketing environment.
• Demonstrated experience producing artwork for both print and digital applications.
• Experience in campaign adaptation, retail POS, eCommerce creative and packaging design.
• Experience working with brand guidelines and managing multiple projects with competing deadlines.
• A strong portfolio demonstrating creativity, technical capability and versatility across different customer touchpoints.

Technical Skills and Competencies

• Proficiency in Adobe Creative Cloud, particularly Adobe Illustrator, Photoshop and InDesign.
• Working knowledge of digital design requirements and web-ready artwork.
• Understanding of print production processes, colour specifications, bleed, resolution, dielines and print-ready file preparation.
• Strong layout, typography, composition, colour theory and visual storytelling skills.
• Knowledge of eCommerce creative requirements and digital asset optimisation.
• Good understanding of brand consistency and visual identity management.
• Strong attention to detail and accuracy.
• Excellent time management, planning and organisational skills.
• Ability to interpret creative briefs and translate them into effective design solutions.
• Strong communication and stakeholder management skills.
• Ability to work independently, take initiative and respond constructively to feedback.
• Commercial awareness and an understanding of how creative execution supports customer engagement and sales.