The Sales Executive - B2C is responsible for driving retail and individual customer sales of cooling and consumer HVAC-Refrigeration products. The role focuses on showroom sales, lead conversion, walk-in customer engagement, and field prospecting to achieve volume sales and revenue targets.
Scope and Responsibilities
- Retail and individual customer sales.
- Product promotion and showroom conversion.
- Territory-based consumer sales growth.
- Attend to walk-in customers and sales inquiries.
- Promote and sell cooling products (AC units, accessories, after-sales services).
- Conduct product demonstrations and presentations.
- Generate leads through field marketing and referrals.
- Prepare quotations and follow up on prospects.
- Achieve individual sales targets and volume KPIs.
- Monitor stock availability with inventory teams.
- Support promotional campaigns and in-store activations.
- Ensure excellent customer experience and after-sales follow-up.
- Any other task as assigned by management.
- Retail sales techniques.
- Product knowledge (cooling systems & accessories).
- POS and invoicing systems.
- Upselling and cross-selling.
- Basic inventory awareness
- Customer-centric mindset.
- Strong communication and interpersonal skills.
- Persuasive selling ability.
- High energy and enthusiasm.
- Integrity and professionalism.
- Bachelor's Degree or HND in Business Administration, Marketing, or related field.
- Minimum of 2 - 4 years of retail or consumer sales experience.
- Experience in electronics, appliances, or HVAC products preferred.
Professional Certification
- Retail sales or customer service certifications - advantageous.