We are seeking a strategic, visionary, and commercially driven Head of Personal Banking to lead the growth, scaling, and monetization of our retail customer franchise.
This is an executive business leadership position with full P&L ownership. We are looking for a proven consumer business leaderideally with deep experience in telecommunications (commercial/CVM divisions), mobile money, digital financial services, or large-scale fintech/commercial bankingwho has mastered the science of mass customer acquisition, intelligent segmentation, Customer Value Management (CVM), grassroots distribution, and ecosystem retention.
Key Responsibilities
Mass Customer Growth & Activation: Drive strategy for large-scale customer acquisition, converting downloads and account openings into funded, active accounts regularly using savings, transfers, airtime, and bills payment services.
Segmentation & Product Propositions: Design deliberate customer segmentation frameworks tailored to traders, salary earners, students, professionals, and High-Net-Worth Individuals.
Customer Value Management (CVM) & Retention: Utilize data-driven insights to monitor customer behavior, prevent inactivity, reduce churn, and increase lifetime value (LTV) and transaction frequency.
Grassroots Distribution & Channel Synergy: Collaborate with Business Banking to convert our growing POS, agent, and merchant footprint into a powerful acquisition and distribution network.
Customer Experience Excellence: Champion platform reliability and seamless user journeys to make customer trust our greatest growth engine.
P&L & Channel Ownership: Take complete ownership of the Personal Banking P&L, deposit liabilities, active user metrics, revenue growth, and end-to-end channel experience across app and USSD touchpoints.
Candidate Profile & Requirements
10 - 15 years of senior commercial / consumer leadership experience within telecommunications (CVM/commercial units), mobile money, digital financial services, or retail banking.
Demonstrated expertise in mass consumer acquisition, CVM, channel distribution, and P&L management.
A strategic builder with a proven track record of scaling consumer behavior and driving daily active usage at scale.