Straight-Gate Publishers Limited is one of Nigeria's leading educational publisher. It was incorporated as a private liability company in 1997. Straight-Gate Publishers Limited has since been concerned with building a reputation for sound intellectual contents of all its titles. Straight-Gate Publishers Limitedis also engaged in the business of printing and publishing of religious and general titles. We serve as educational representative to foreign publishers located in different parts of the world. We have an effective coverage of all parts of the country through our dynamic representatives in cities and towns nationwide.
We are recruiting to fill the position below: Job Title: Head of Marketing Operation
Location: Ibadan, Oyo Employment Type: Full-time
Job Description
Develop and implement effective marketing strategies and campaigns to promote the company’s publications and products.
Identify new markets, business opportunities, institutional partnerships and potential customers.
Drive brand awareness and market penetration through digital, direct and traditional marketing activities.
Plan and coordinate book launches, exhibitions, school outreach programmes and other promotional activities.
Work closely with the Sales Department to generate leads and support sales growth.
Oversee digital marketing activities, online promotions and customer engagement.
Supervise, coordinate and monitor the performance of marketing personnel.
Manage approved marketing budgets and ensure cost-effective use of resources.
Monitor marketing performance, evaluate campaign effectiveness and prepare periodic reports for Management.
Conduct market research and monitor competitor activities to identify growth opportunities.
Requirements
Bachelor’s degree in Marketing, Business Administration, Mass Communication, Public Relations or a related discipline.
Minimum of 5 years’ relevant marketing or business development experience, with at least 2 years in a supervisory or management position.
Experience in the publishing, education, retail or related industry will be an added advantage.
Proven ability to develop and execute marketing strategies and campaigns.
Strong knowledge of digital marketing, brand management and market research.
Excellent leadership, communication, negotiation and presentation skills.
Strong analytical, organisational and problem-solving abilities.
Ability to work with targets, manage teams and deliver measurable results.
Ideal Candidate:
The ideal candidate must be proactive, creative, commercially minded and capable of turning marketing strategies into measurable business results. A strong sense of ownership, accountability and initiative is essential.