A well-established animal products and retail company is seeking a commercially driven and entrepreneurial Head of E-commerce to lead the development, launch, and growth of its e-commerce division. The successful candidate will take ownership of the e-commerce strategy, platform implementation, operational processes, customer experience, and commercial performance, while managing the project lifecycle from planning and platform selection through to launch, optimisation, and long-term growth. The role requires strong strategic leadership, digital marketing expertise, operational excellence, and people management capability.
Minimum requirements for the role:
Must have a bachelor's degree in E-commerce, Digital Marketing, Business Management, Information Systems, Commerce, or related field
E-commerce, Project Management, or Digital Marketing certifications will be advantageous
Minimum 3-5+ years' experience in E-commerce, Digital Commerce, or Online Retail
Proven experience launching and scaling an e-commerce business or platform
Must have experience managing e-commerce projects from implementation through to operational management
Experience overseeing warehouse, fulfilment, and logistics operations is essential
Must have a strong understanding of e-commerce platforms such as Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, or similar
Experience managing digital marketing budgets and performance campaigns is essential
Prior leadership and people management experience is highly advantageous
The successful candidate will be responsible for:
Developing and leading the overall e-commerce strategy and growth plan.
Leading the e-commerce platform implementation, from planning and selection through to launch.
Managing e-commerce projects, budgets, timelines, integrations, and external partners.
Establishing and overseeing warehouse, fulfilment, stock, returns, and logistics processes.
Driving online sales, profitability, customer acquisition, and commercial performance.
Overseeing website functionality, product catalogues, pricing, merchandising, and customer experience.
Leading digital marketing activities, including SEO, Google Ads, social media, email, affiliates, and retargeting.
Analysing sales, customer behaviour, conversion rates, and performance data to identify growth opportunities.
Recruiting, leading, and developing the e-commerce team.
Managing technology vendors and integrations with ERP, payment, warehouse, and logistics systems.
Handling customer escalations and cross-functional stakeholder communication.
Continuously optimising the e-commerce operation to support growth, efficiency, and profitability.