We are looking for a commercially driven and strategic Head of E-Business to lead our B2C marketing and digital growth initiatives, strengthen brand visibility, build customer trust and drive customer acquisition, engagement and revenue growth.
- Develop and execute marketing strategies that drive brand awareness, customer acquisition and revenue growth for Osusu.
- Lead digital marketing campaigns across social media, paid advertising, SEO, email, SMS and other relevant channels.
- Drive app downloads, website traffic, customer registrations, first purchases and repeat transactions.
- Build consumer trust through customer education, testimonials, product demonstrations and effective brand communication.
- Develop and manage influencer, affiliate, referral and partnership marketing programmes.
- Oversee content strategy, social media management, brand positioning and campaign execution.
- Identify customer acquisition opportunities and develop strategies to improve conversion, retention and customer reactivation.
- Work closely with Product, Sales, Customer Experience and Operations teams to improve the customer journey.
- Lead and coordinate the E-Product and Marketing teams, setting targets, monitoring performance and ensuring accountability.
- Monitor marketing budgets, campaign performance, customer acquisition costs and revenue contribution.
- Prepare regular performance reports and provide actionable insights to management.
Requirements and Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Media or a related discipline.
- 2 - 3 years of relevant experience in digital marketing, growth marketing, brand management or e-commerce marketing.
- At least 2 - 3 years of experience leading a marketing team or managing cross-functional projects.
- Proven experience developing and executing successful digital marketing and customer acquisition strategies.
- Demonstrable experience in paid advertising, influencer marketing, affiliate programmes and digital partnerships.
- Strong understanding of e-commerce, consumer behaviour, conversion optimisation and customer retention.
- Experience using digital analytics, CRM and marketing performance tools.
- Excellent leadership, communication, analytical and project management skills.
- Ability to translate marketing activities into measurable business results.
- Experience in e-commerce, fintech, FMCG, retail or other customer acquisition-driven businesses will be an added advantage.
Only shortlisted candidates will be contacted.
Join Pack'N'Pay and be part of the team shaping the future of digital commerce!