Purpose of the roleThe Head of Discoverability makes Regenesys brands and programmes easy to find and choose wherever prospective students look: search engines, AI answer engines, social and owned channels. The role leads content and SEO as one discipline.Key responsibilities
Set discoverability strategy across content, SEO (technical, on-page and off-page), answer engine optimisation (AEO) and generative engine optimisation (GEO).
Lead the Content Lead and SEO Lead, and develop their teams.
Own the editorial strategy and calendar, aligned to business unit priorities and intake cycles.
Make sure programme and school content is structured to rank in search and to appear in AI-generated answers.
Drive technical SEO priorities with Marketing Operations and the web development team.
Develop thought leadership content with academics and senior leaders.
Set and protect brand voice and content standards across the group's brands.
Work with the Performance team on landing page content and on combined paid and organic search performance.
Introduce AI tools into content production, with clear quality controls.
Measure and report organic performance by business unit.
Organic traffic and leads by business unit
Visibility for priority programme search terms
Presence in AI-generated answers
Content output against the editorial calendar
Content-assisted conversions
Technical SEO health
10 years or more in content and/or SEO, including at least 4 years leading teams.
Deep SEO knowledge, including technical SEO, plus current understanding of AEO and GEO.
Proven editorial leadership across multiple brands or audiences.
Strong analytics skills, including Google Search Console, GA4 and SEO platforms.
A degree in journalism, communications, marketing or a related field.
Desired Skills:
Emotional Intellegence
Self Starter
Think out of the box