The Head, Digital Sales Strategy will lead the growth, commercial performance, and strategic development of the Bank's agent banking, POS, and alternative sales channels.
The role will drive agent and merchant acquisition, activation and retention, channel productivity, transaction growth, customer acquisition, revenue generation, and overall channel profitability. The successful candidate will be responsible for building a scalable, high-performing distribution network that delivers sustainable revenue growth.
Responsibilities
Develop and execute the Bank's digital channel sales and agent banking strategy.
Drive recruitment, onboarding, activation, productivity, and retention of agents and merchants.
Set and achieve monthly and annual targets for agents, transactions, customers, deposits, revenue, and profitability.
Build, lead, and manage a high-performing field sales team across assigned territories.
Identify high-potential markets and expand the Bank's agent and POS network.
Improve the productivity, transaction volumes, and revenue contribution of existing agents.
Monitor agent and POS performance and implement reactivation strategies for inactive or underperforming agents.
Develop and implement agent incentive, commission, and performance programmes.
Drive customer acquisition and cross-selling of banking and financial products through digital sales channels.
Monitor channel revenue, transaction volumes, deposits, float, costs, and profitability.
Build and maintain strategic relationships with super agents, aggregators, merchants, and other channel partners.
Analyse market, customer, and channel trends to identify opportunities for growth and expansion.
Establish performance standards, sales processes, and reporting mechanisms to improve channel efficiency.
Provide regular performance reports, insights, and actionable recommendations to Management.
Ensure sales activities and channel operations comply with applicable regulatory and internal requirements.
Requirements
Bachelor's degree in Business, Marketing, Finance, Economics, or a related field.
8 - 12 years of relevant professional experience, with at least 5 years in sales, channel management, agency banking, or a related commercial role.
Proven experience in agent banking, POS, fintech, payments, microfinance, commercial banking, or a related financial services environment.
Strong understanding of the Nigerian agency banking, fintech, POS, and payments ecosystem.
Demonstrated experience building, managing, and scaling distributed sales or agent networks.
Proven track record of delivering measurable growth in transaction volumes, customer acquisition, revenue, and/or channel profitability.
Strong commercial, analytical, negotiation, and business development skills.
Strong leadership and people-management capabilities, particularly in managing field-based sales teams.
Ability to develop and execute channel strategies and translate them into measurable commercial results.
Strong understanding of agent productivity, commissions, incentives, acquisition, activation, retention, and reactivation.
Ability to work effectively with aggressive targets and in a fast-paced, performance-driven environment.
Strong communication, stakeholder-management, reporting, and problem-solving skills.