Marketing & Advertising

Growth Manager

Westfield Consulting·Lagos, nigeria·Full Time·Contract
Marketing & AdvertisingFull TimeContract
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Job Purpose

  • The role needs someone with a commercial mindset and the ability to build and manage the entire customer lifecycle engine from taking products to the market and developing go-to-market strategies, to acquiring customers, supporting credit analysis, retaining existing customers, and identifying opportunities for business expansion.
  • The candidate will combine marketing, customer growth, market intelligence, digital campaigns, and commercial strategy to consistently drive customer and revenue growth.

Key Responsibilities

Growth & Go-to-Market Strategy:

  • Develop and execute effective go-to-market (GTM) strategies for existing and new products.
  • Take company products and services to the market and identify the most effective customer segments and channels.
  • Conduct market research to identify customer needs, market opportunities, trends, and competitive positioning.
  • Identify new markets, partnerships, channels, and opportunities for business expansion.

Customer Acquisition & Business Development:

  • Develop and execute customer acquisition strategies across online and offline channels.
  • Generate qualified leads and converts prospects into active customers.
  • Build and maintain a healthy customer pipeline.
  • Identify opportunities to increase customer acquisition and revenue.
  • Work closely with sales and commercial team to ensure effective lead conversion.
  • Develop initiatives that increase customer referrals and organic growth.

Customer Lifecycle Management:

  • Build and manage the complete customer lifecycle, from acquisition and onboarding to engagement, retention, and growth.
  • Develop strategies to improve customer activation and ongoing engagement.
  • Monitor customer feedback and market response to continuously improve the customer experience.

Credit Analysis & Commercial Assessment:

  • Support the assessment and analysis of prospective customers based on established credit criteria.
  • Review customer information and transaction/ business data to identify credit opportunities and potential risks.
  • Work with relevant internal teams to ensure customers meet applicable credit and eligibility requirements.
  • Use customer and market data to inform acquisition and growth decisions.

Digital Marketing & Social Media:

  • Develop and execute digital marketing campaigns across relevant social media platforms.
  • Plan, launch, and monitor paid advertising campaigns.
  • Monitor campaign performance performance and optimise campaigns based on data and results.

Data, Analytics & Performance:

  • Monitor and analyse growth, customer acquisition, retention, and revenue metrics.
  • Develop regular growth reports and provide actionable insights to management.
  • Use data to identify what is working, what is not, and where growth opportunities exist.
  • Establish and track key performance indication (KPIs) for growth initiatives.
  • Continuously test and optimise growth strategies, campaigns, and customer journey.

Brand & Market Growth:

  • Strengthen the company's market presence and product visibility.
  • Develop innovative campaigns that increase brand awareness and customer engagement.
  • Identify emerging market trends and recommend strategies to keep the business competitive.
  • Represent the company at relevant marketing, business, networking, and customer engagement activities.

Requirements

  • Bachelor's Degree in Marketing or a related field (Related Certification is a plus).
  • 3-4 years of relevant experiencein marketing, growth & business development, digital marketing, banking, customer acquisition or a similar commercial role.
  • Experience working in a financial institution or a start-up fintech organization is an added advantage.
  • Strong understanding of customer acquisition and retention strategies.
  • Experience running and optimising digital/social media advertising campaigns.
  • Strong analytical and commercial thinking skills.
  • Ability to interpret customer, market, and campaign data and turn insights into actionable strategies.
  • Experience with lead generation, conversion, customer retention, and revenue growth.
  • Strong communication, negotiation, presentation, and interpersonal skills.
  • Ability to work independently while collaborating effectively with cross-functional teams.
  • Results-oriented, proactive, innovative, and commercially driven.

Key skills

BA/BSc/HND
Apply Now
Send your CV along with a cover letter tovictor.allu@westfield-consulting.com

Please use the job title as the subject line of your email.

At a glance

Company

Westfield Consulting

Location

Lagos, nigeria

Employment

Full Time

Work style

Contract

Experience

Valid until

Not specified

Created

October 26, 2026

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