Develop and execute growth strategies that increase brand visibility, qualified leads, pipeline, and revenue opportunities.
Build and manage inbound and outbound lead-generation campaigns, sales funnels, and conversion initiatives.
Identify opportunities to improve website, landing page, and digital conversion performance.
Manage CRM usage, lead tracking, and pipeline visibility to support effective follow-up and business development.
Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn, and other relevant platforms.
Monitor campaign performance, ROI, SEO, GA4, and Search Console, using insights to improve marketing performance.
Develop and manage email marketing campaigns, newsletters, and other targeted communications.
Identify and pursue new business opportunities, strategic partnerships, referral relationships, and industry opportunities.
Build relationships with relevant organizations, communities, platforms, and potential partners that can expand market reach and generate opportunities.
Support proposals, pitches, presentations, networking, sponsorships, and other business development activities.
Work closely with the CEO and relevant teams to develop sales opportunities and move prospects through the pipeline.
Strengthen market positioning through case studies, thought leadership, PR, industry visibility, and other brand-building initiatives.
Identify opportunities to use AI, automation, and emerging marketing technologies to improve growth activities and efficiency.
Recommend new revenue opportunities and continuously improve marketing, lead-generation, and business development systems.
Track and report on growth performance, including qualified leads, pipeline, campaign performance, partnerships, and revenue contribution.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
4 - 5+ years of experience in growth marketing, digital marketing, business development, partnerships, or a related commercial role.
Experience working in a digital, marketing, advertising, communications, consulting, technology, or other client-facing environment is strongly preferred.
Demonstrable experience generating qualified leads and contributing to business or revenue growth.
Experience planning and optimizing paid digital campaigns and using marketing analytics to guide decisions.
Strong understanding of lead generation, sales funnels, CRM, conversion optimization, email marketing, SEO, and performance marketing.
Proficiency with Google Ads, Meta Ads, GA4, Search Console, CRM platforms, landing page optimization, email marketing, copywriting, and business development.
Experience identifying and developing strategic partnerships, referral opportunities, or new business relationships.
Strong commercial awareness with the ability to connect marketing activities to pipeline and revenue.
Strong communication, presentation, negotiation, and relationship-building skills.
Ability to work independently, manage multiple growth initiatives, and take ownership of targets and outcomes.
Experience with LinkedIn Ads, marketing automation, HubSpot, Web-flow/WordPress, and AI tools is an advantage.
Relevant certifications in digital marketing, performance marketing, Google Ads, or related areas are an advantage.