Growth & Insights Lead At Elvaridah

Senior Director, Growth & Transformation, Aou At Coca-cola

Role Purpose Lead the Africa Operating Unit's (AOU) long-term growth agenda by shaping, driving, and governing the Long-Range Plan (LRP), the Africa 2035 Strategy, and highimpact strategic and transformational initiatives across the OU. This role partners closely with the Strategic Growth Lead for Africa Operating Unit to identify nextgeneration growth opportunities and works crossfunctionally to translate strategy into execution, ensuring alignment with AOU priorities and enterprise ambitions. The role acts as the custodian of Africa 2035, safeguarding long-term strategic bets, governance, communication, and continuous evolution of the strategy to keep the AOU futureready and growthfocused, while providing compelling strategic storytelling that elevates Africa's role, visibility, and contribution within the global enterprise. Key Responsibilities Shape and Steer Africa's Long Term Growth Agenda Partner with the AOU Strategic Growth Lead, to lead the development of the AOU Long-Range Plan (LRP) with the Strategic Growth & Insights Lead. Working with the Strategic Insights and Competitive Strategy team to Assess macroeconomic, competitive, and consumer trends to inform long-term strategic choices and enterprise-level bets Identify future growth opportunities across markets, categories, consumers, and business models. Monitor and analyze market, consumer, and competitive trends to identify opportunities for innovation. Work closely with the Strategic Growth Lead to surface emerging growth spaces, disruptive opportunities, and category expansion pathways. Orchestrate Strategic Planning Establish and manage robust governance routines for long-term planning, ensuring cross-functional input, executive alignment, and disciplined decision-making. Ensure the LRP and Africa 2035 priorities cascade effectively into annual business plans, investment decisions, and execution priorities Translate strategy into clear execution roadmaps, KPIs, milestones, and risk management plans. Facilitate collaboration across Commercial, Marketing, Finance, TISC, PACS, and Franchise teams to ensure consistent execution of long-term priorities. Lead Strategic and Transformational Initiatives Identify, prioritize, and oversee execution of enterprise-critical transformation programs across markets and functions. Lead high-priority strategic and transformational programs from design to execution e.g. AOU Recruitment Playbook, Acceleration of per cap in select markets, Scenario Planning Playbook, Bottler Footprint, Optimization of System Economics. Custodian of the Africa 2035 Strategy Serve as the custodian of the Africa 2035 Strategy, ensuring it remains actionable. Safeguard the long-term strategic direction of the AOU by ensuring continuity, clarity, and coherence of strategic bets. Maintain and evolve Africa 2035 narrative, communication materials, engagement forums, and leadership updates. Regularly stress-test strategic choices to ensure resilience and future readiness. Performance metrics, tracking and monitoring Develop and monitor measurement frameworks and dashboards to track progress of long-term plans and transformation initiatives. Ensure insights from performance tracking feed back into prioritization and strategy refresh cycles. Drive continuous improvement and course correction through performance tracking and insights. Experience Required 10+ years in Strategy, Transformation, Management Consulting, Business Planning, or Corporate Development. Experience leading strategic programs across markets or functions. Proven track record delivering large-scale transformation initiatives from strategy through execution. Strong experience analyzing macro trends, competition, consumer insights, and category dynamics. Experience influencing senior leadership within complex matrix organizations. Operating Unit or regional/global experience preferred. Strong strategic thinking and ability to translate insights into long-term strategic choices. Skills & Competencies Expertise in scenario planning and structured problem-solving. Strategic foresight and growth opportunity mapping Stakeholder management, influencing, strategic narrative and storytelling. P&L literacy and value creation Enterprise System Thinking Exceptional leadership and collaboration skills across multi-functional teams. Strong analytical capability and comfort working with diverse data sources. Excellent program and project leadership skills with governance and milestone management. Exceptional communication and storytelling skills for senior leadership audiences. High agility, resilience, and ability to manage ambiguity. Key Deliverables Africa 2035 Strategy stewardship and periodic updates. AOU Long-Range Plan (LRP) with clear growth pathways and priorities. Strategic initiative roadmaps, governance frameworks, and dashboards. Portfolio of transformation programs with KPIs and accountability. OULT communication materials (presentations, narratives, briefs). Growth opportunity analyses across consumers, shoppers, competition, and categories.