We are seeking an experienced Group Head of Marketing & Communications to lead marketing strategy, brand development, digital marketing, and corporate communications while driving market visibility, customer acquisition, revenue growth, and corporate reputation.
Key Responsibilities
Develop and implement the group's marketing and communications strategy, brand positioning, annual plans, budgets, and performance targets.
Establish consistent brand standards across corporate materials, digital platforms, campaigns, events, and customer communications.
Design and execute integrated marketing campaigns to increase brand awareness, generate qualified leads, and drive customer acquisition.
Collaborate with Commercial and Sales teams on account-based marketing, sales enablement, tender proposals, and strategic customer engagement.
Lead product and service launches, ensuring alignment with technical readiness, pricing approvals, and regulatory requirements.
Oversee digital marketing, website content, SEO, social media, email marketing, performance campaigns, and analytics.
Manage public relations, media engagement, executive communications, corporate announcements, thought leadership, and stakeholder relations.
Conduct market research, competitor analysis, customer insight studies, and brand tracking to guide strategic decisions.
Manage creative agencies, media partners, vendors, marketing budgets, and supplier contracts to ensure cost efficiency and quality delivery.
Establish marketing KPIs, monitor campaign performance and ROI, coordinate employer branding, and oversee crisis communications and regulatory compliance.
Requirements & Qualifications
A Degree in Marketing, Communications, Public Relations, Business, or a related discipline is preferred; relevant certifications or postgraduate qualifications are an advantage.
Minimum of 16 years of relevant experience in marketing, brand management, corporate communications, or integrated marketing, including senior leadership responsibility.
Proven track record in brand development, integrated campaigns, and delivering measurable commercial outcomes, including lead generation and customer acquisition.
Experience in telecommunications, broadband, ISP, ICT, technology, or other complex service sectors is strongly preferred.
Strong expertise in digital marketing, public relations, media management, content strategy, corporate communications, and brand positioning.