Drive in-store execution excellence across availability, visibility, merchandising, planogram compliance, POSM deployment, and shopper experience. Partner with Sales, Marketing, Category, SCM, and Field Operations to ensure consistent execution and delivery of commercial objectives.
Responsibilities
Key Responsibilities
In-Store Execution
Own Perfect Store and retail execution strategy across channels.
Set and monitor standards for availability, visibility, merchandising, shelving, planograms, secondary placements, and POSM.
Translate commercial priorities into execution plans for field teams and agencies.
Drive compliance through audits, scorecards, KPI tracking, and corrective actions.
Partner with Sales, Marketing, and Category teams to execute promotions, launches, and growth initiatives.
POSM & Asset Management
Develop POSM and visibility strategies aligned to business priorities.
Manage POSM deployment, utilization, compliance, effectiveness, and ROI.
Oversee asset tracking, maintenance, replacement, and governance.
Partner with suppliers to improve quality, innovation, and cost efficiency.
Field Force & Agency Management
Manage merchandising agencies and execution partners.
Define KPIs, scorecards, and productivity measures.
Conduct performance reviews and capability-building initiatives.
Implement coaching, field excellence programs, and best practices.
Improve execution quality, productivity, and accountability.
Execution Analytics
Own execution KPIs including Perfect Store, audits, Trax, visibility, and productivity metrics.
Develop dashboards and performance reporting.
Track results across customers, channels, territories, and agencies.
Identify execution gaps and recommend corrective actions.
Campaign & NPD Execution
Lead in-store execution of campaigns, promotions, activations, and launches.
Ensure compliance, visibility, availability, and merchandising standards.
Evaluate performance and drive continuous improvement.
Deliver agreed distribution and visibility targets for NPD launches.
Commercial Alignment
Convert commercial priorities into actionable execution plans.
Align execution with customer, campaign, and business objectives.
Support planning through execution insights and recommendations.
Your Profile
Knowledge
BCom degree or equivalent.
Understanding of business KPIs, sales operations, and commercial performance.
Experience
Experience in Trade Marketing, Sales Operations, Shopper Marketing, Customer Marketing, or Retail Execution.
3-5 years of experience managing POSM, merchandising assets, visibility programs, and retail execution.
Experience in POSM planning, procurement, inventory control, distribution, and tracking.
FMCG or consumer goods experience with knowledge of route-to-market and retail operations.
Experience managing activations, visibility programs, budgets, and asset governance.
Understanding of shopper behavior, customer requirements, and execution metrics.
Skills
Strong planning, execution, and project management skills.
Experience managing POSM from procurement to in-store deployment.
Strong analytical and problem-solving capability.
Effective stakeholder management across Sales, Marketing, Procurement, Supply Chain, Finance, and agencies.
Attention to detail and operational discipline.
Results-oriented, proactive, and adaptable.
Understanding of retail execution, shopper marketing, and outlet segmentation.