Retail

General Manager

Reeds Africa Consult·Nairobi, kenya·Full Time·Onsite
RetailFull TimeOnsite
-Closes Jan 27, 2027

Overview

  • The General Manager will be responsible for overseeing all aspects of the company, including sourcing, quality control, sales, safety, and operational efficiency, driving strategic initiatives to achieve sales goals, cost control, and customer satisfaction while ensuring compliance with industry regulations and standards
  • The General manager is also supposed to provide guidance and leadership to the team for the purpose of achieving individual, departmental, and organizational targets.

Job Description

  • Oversee daily operations for all business units. I.e. sourcing ordering, pricing, sales, dispatch, and delivery of products to ensure business continuity, effectiveness and efficiency.
  • Create and implement periodic growth strategies for each business unit.
  • Set key performance goals with the teams and follow-up for implementation.
  • Periodically set and discuss sales targets with the team and their supervisor.
  • Establishing strong relationships with stakeholders, suppliers, and customers to ensure business performance.
  • Participate in performing periodic performance reviews for the teams to measure performance and set improvement goals.
  • Business Growth- Drive revenue growth and profitability.
  • Oversee the development and delivery of digital marketplace solutions and related services.
  • Build strong relationships with customers, investors, financial institutions, development partners, and government agencies.
  • Financial Management- Lead budgeting, financial planning, and resource

Requirements

Qualifications

  • Bachelor's degree in Business Administration, Agriculture, Finance, Economics, Technology, or a related field.
  • Master's degree (MBA or equivalent) is an added advantage.
  • Professional qualifications in leadership, finance, or governance are desirable.

Experience

  • Minimum of 5 years' progressive leadership experience, with at least 3 years in a senior executive role.
  • Experience in Agribusiness, Agri-Tech, Digital Platforms, Financial Services, Supply Chain, or a related sector.
  • Demonstrated success in business growth, strategy execution, fundraising, and stakeholder management.

Closes Nov 6, 2026

Key skills

BA/BSc/HNDMBA/MSc/MAProfessional Certificate
Apply Now

At a glance

Company

Reeds Africa Consult

Location

Nairobi, kenya

Employment

Full Time

Experience

Valid until

January 27, 2027

Created

October 25, 2026

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Follow up consistently with prospective clients to maximize conversion rates. Drive inventory absorption and contribute to the achievement of departmental revenue goals. Client Relations & Customer Experience Build and maintain strong relationships with prospective and existing clients. Ensure timely responses to client inquiries and requests. Provide accurate information regarding products, pricing, payment plans, and transaction processes. Guide clients throughout the purchasing process from inquiry to completion. Resolve customer concerns promptly and escalate complex issues where necessary. Deliver exceptional customer service to encourage referrals and repeat business. Property Showings & Site Visits Conduct property presentations, showroom visits, and site tours for prospective clients. Effectively communicate product features, benefits, and investment propositions. Ensure clients receive professional and engaging property viewing experiences. Participate in and proactively generate business through project launches, exhibitions, roadshows, out-of-town sales activations, corporate engagements, partner channels, and promotional events. Collect client feedback and market intelligence during interactions. Sales Administration & CRM Management Maintain accurate client information and sales records within the CRM system, ensuring timely lead response, clear next actions, pipeline-stage accuracy, and active management of lead ageing. Ensure all client documentation is complete, accurate, and submitted within required timelines. Prepare booking forms, reservation documents, and other required sales documentation. Monitor transaction progress and actively follow through on customer payment obligations, coordinating with Finance, Legal, Collections/Customer Experience, and other relevant teams to facilitate smooth sales completion and timely collections. Update sales activity reports and pipeline reports regularly. Maintain clear ownership of assigned and self-generated opportunities through booking, payment follow-up, transaction completion, and handover, with timely escalation of stalled or at-risk transactions. Ensure compliance with company policies and sales procedures. Market Intelligence & Business Development Monitor market trends, competitor activities, and customer preferences. Provide feedback to management on customer needs and market opportunities. Develop productive relationships with brokers, agents, existing customers, banks, Saccos, corporates, institutional partners, diaspora networks, and other referral partners to generate qualified business. Drive strategic business development initiatives aimed at increasing self-generated qualified leads, referral business, market penetration, and conversion across assigned markets. Showroom & Sales Centre Management Ensure showrooms and sales centres maintain high presentation standards. Keep marketing materials, project information, and sales tools updated and available. Ensure readiness of show units prior to client visits and events. Represent the company professionally at all client-facing engagements. Key Performance Indicators (KPIs) Monthly, quarterly, and annual sales achievement. Revenue generated. Lead conversion rate. Pipeline coverage and forecast reliability against individual approved sales targets. CRM discipline, including lead response time, lead ageing, next-action compliance, and pipeline-stage accuracy. Number of qualified leads generated, including self-generated leads and leads by source. Number of property viewings and site visits conducted. Customer satisfaction ratings. CRM data accuracy and completeness. Timely submission of sales documentation. Compliance with approved pricing, discount, incentive, documentation, and sales-governance requirements. Achievement of approved collection targets and client payment compliance, including follow-up on overdue customer obligations. Referral and repeat business generated, including conversion from existing-customer and strategic-partner networks. Qualifications & Experience Academic Qualifications Bachelor’s degree in business administration, Marketing, Real Estate, Commerce, or a related field. Professional training in sales, marketing, or customer relationship management is an added advantage. Experience Minimum of 3-5 years’ experience in sales, business development, or customer relationship management, with a demonstrable record of proactively generating and converting business. Experience in real estate, banking, insurance, hospitality, or other target-driven sales environments is preferred. Demonstrated ability to meet and exceed sales targets. Skills & Competencies Strong sales and negotiation skills. Excellent interpersonal and relationship management skills. Strong presentation and communication abilities. Customer-focused approach. High levels of confidence and professionalism. Ability to influence and persuade customers. Strong organizational and time management skills. Good analytical and problem-solving skills. Self-motivated and results oriented. Proficiency in CRM systems and Microsoft Office applications. Sales Manager Job Summary The Sales Manager is responsible for driving sales performance, revenue growth, and customer acquisition across the company’s real estate portfolio. The role provides leadership to the sales team, develops and executes sales strategies, oversees client relationships, and ensures seamless coordination of the sales process from lead generation through transaction closure. The Sales Manager is accountable for achieving approved sales and collections targets, maintaining high standards of client service, ensuring operational excellence within the sales function, and supporting the successful commercialization and cash realization of the company’s projects. Key Responsibilities Sales Leadership & Revenue Growth (Core Focus) Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Drive revenue generation and inventory absorption across all assigned projects. Own the achievement of approved sales and collections targets across assigned projects, including monthly forecasting, pipeline conversion, inventory absorption, and implementation of corrective actions where performance is below target. Lead, coach, and motivate the sales team to achieve individual and team performance targets. Monitor sales pipeline performance by source, lead allocation, response time, ageing, conversion, and closure rates, and implement corrective actions where necessary. Develop monthly rolling sales and collections forecasts and provide regular business performance updates against approved targets. Identify new market opportunities and recommend strategies to increase market share. Establish and manage strategic relationships with brokers, agents, investors, banks, Saccos, corporates, diaspora partners, institutional partners, and other business partners. Client Relations & Customer Experience Build and maintain strong relationships with prospective and existing clients. Ensure timely and professional engagement with all customer inquiries and sales opportunities. Manage key client negotiations and support the closure of high-value transactions. Oversee the resolution of customer concerns and escalations. Ensure a seamless customer journey from inquiry to handover. Promote exceptional service standards across the sales team. Sales Operations & Administration Oversee sales documentation including booking forms, sale agreements, reservation forms, and transaction records. Ensure completeness, compliance, and accuracy of all customer documentation. Ensure all discounts, incentives, commissions, payment-plan concessions, and other special commercial terms are applied strictly within the approved authority matrix and documented approvals; escalate all exceptions before commitment to the customer. Monitor transaction progress and coordinate with Legal, Finance, Customer Experience, and Project teams to facilitate timely closings. Review sales reports, pipeline reports, and deal tracking updates regularly. Establish a disciplined weekly and monthly sales-management cadence covering target achievement, pipeline coverage, forecast accuracy, collections, ageing, lead-source performance, and agreed recovery actions. Ensure effective CRM utilization and data integrity within the sales function. Drive collection performance across the sales portfolio and coordinate with the Finance team to ensure customer payments are received in line with contractual obligations and approved collection targets, while proactively addressing overdue balances. Team Management & Performance Monitoring Set performance goals and KPIs for sales executives and sales support teams, including individual and team sales, collections, lead generation, conversion, pipeline, referral, and CRM-discipline measures. Conduct regular performance reviews, coaching sessions, and capability development initiatives, and implement structured performance-improvement/action plans where performance is below target. Identify training needs and implement sales development programs. Foster a high-performance, customer-centric, and results-driven culture. Support recruitment, onboarding, and retention of sales talent. Marketing & Business Development Collaborate with the Marketing team in planning and executing campaigns, activations, exhibitions, and property launches. Provide market intelligence and customer insights to inform business decisions. Develop and participate in strategic local, out-of-town, diaspora, corporate, institutional, banking, Sacco, broker, and referral partnerships that support lead generation and sales conversion. Drive digital lead generation initiatives and ensure effective lead management processes. Evaluate campaign performance and optimize conversion strategies. Showroom & Sales Experience Management Ensure all showrooms, show houses, and sales centers consistently meet company presentation standards. Oversee readiness of marketing collateral, presentations, and client-facing materials. Ensure client visits, site tours, and sales events are professionally managed. Maintain high standards of customer experience throughout property presentations and site visits. Monitor showroom performance and effectiveness as a sales conversion channel. Key Performance Indicators (KPIs) Achievement of monthly, quarterly, and annual sales targets. Revenue generated from property sales. Inventory absorption rate. Lead-to-sale conversion rate. Sales pipeline growth and quality. Sales forecast accuracy and adequacy of qualified pipeline coverage against approved targets. Lead-management effectiveness, including allocation, response time, ageing, conversion by source, and closure rates. Customer satisfaction and retention rates. CRM accuracy and utilization. Timeliness and accuracy of sales reporting. Achievement of monthly, quarterly, and annual collection targets, including recovery of overdue customer balances. Team productivity and performance against targets. Compliance with approved pricing, discount, incentive, commission, and commercial-approval controls. Showroom readiness and customer experience ratings. Qualifications & Experience Academic Qualifications Bachelor’s degree in business administration, Marketing, Real Estate, Commerce, or a related field. Professional qualification in Sales, Marketing, Real Estate, or Business Management will be an added advantage. Experience Minimum of 5-8 years’ experience in sales, business development, or customer relationship management. At least 3 years’ experience in a supervisory or managerial role. Demonstrated success in achieving and exceeding sales targets. Experience in real estate sales, property development, or a highly structured sales environment is highly desirable. Experience managing sales teams and driving performance improvement initiatives. Skills & Competencies Strong sales leadership and team management capabilities. Excellent negotiation and deal-closing skills. Strong business development and relationship management skills. Excellent communication and presentation skills. Strategic thinking and commercial acumen. Strong analytical and reporting capabilities. Customer-centric mindset. Ability to work under pressure and achieve ambitious targets. Strong problem-solving and decision-making abilities. High level of integrity and professionalism. Career Growth Opportunities Head of Sales Commercial Manager General Manager – Commercial Strategic Importance of the Role The Sales Manager plays a critical role in driving revenue generation, inventory absorption, customer acquisition, and market penetration. The position directly influences the commercial success of Centum Real Estate developments by ensuring effective execution of sales strategies, maintaining superior customer experience standards, and leading a high-performing sales team. Through strong leadership and commercial excellence, the role contributes significantly to profitability, cash flow generation, and achievement of the organization’s strategic growth objectives. Don't Keep Share!: WhatsApp Tweet

4 days ago

Sales Manager

Centum Real Estate

Nairobi, kenya

full-time

Job Summary The Sales Manager is responsible for driving sales performance, revenue growth, and customer acquisition across the company's real estate portfolio. The role provides leadership to the sales team, develops and executes sales strategies, oversees client relationships, and ensures seamless coordination of the sales process from lead generation through transaction closure. The Sales Manager is accountable for achieving approved sales and collections targets, maintaining high standards of client service, ensuring operational excellence within the sales function, and supporting the successful commercialization and cash realization of the company's projects. Key Responsibilities Sales Leadership & Revenue Growth (Core Focus) Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Drive revenue generation and inventory absorption across all assigned projects. Own the achievement of approved sales and collections targets across assigned projects, including monthly forecasting, pipeline conversion, inventory absorption, and implementation of corrective actions where performance is below target. Lead, coach, and motivate the sales team to achieve individual and team performance targets. Monitor sales pipeline performance by source, lead allocation, response time, ageing, conversion, and closure rates, and implement corrective actions where necessary. Develop monthly rolling sales and collections forecasts and provide regular business performance updates against approved targets. Identify new market opportunities and recommend strategies to increase market share. Establish and manage strategic relationships with brokers, agents, investors, banks, Saccos, corporates, diaspora partners, institutional partners, and other business partners. Client Relations & Customer Experience Build and maintain strong relationships with prospective and existing clients. Ensure timely and professional engagement with all customer inquiries and sales opportunities. Manage key client negotiations and support the closure of high-value transactions. Oversee the resolution of customer concerns and escalations. Ensure a seamless customer journey from inquiry to handover. Promote exceptional service standards across the sales team. Sales Operations & Administration Oversee sales documentation including booking forms, sale agreements, reservation forms, and transaction records. Ensure completeness, compliance, and accuracy of all customer documentation. Ensure all discounts, incentives, commissions, payment-plan concessions, and other special commercial terms are applied strictly within the approved authority matrix and documented approvals; escalate all exceptions before commitment to the customer. Monitor transaction progress and coordinate with Legal, Finance, Customer Experience, and Project teams to facilitate timely closings. Review sales reports, pipeline reports, and deal tracking updates regularly. Establish a disciplined weekly and monthly sales-management cadence covering target achievement, pipeline coverage, forecast accuracy, collections, ageing, lead-source performance, and agreed recovery actions. Ensure effective CRM utilization and data integrity within the sales function. Drive collection performance across the sales portfolio and coordinate with the Finance team to ensure customer payments are received in line with contractual obligations and approved collection targets, while proactively addressing overdue balances. Team Management & Performance Monitoring Set performance goals and KPIs for sales executives and sales support teams, including individual and team sales, collections, lead generation, conversion, pipeline, referral, and CRM-discipline measures. Conduct regular performance reviews, coaching sessions, and capability development initiatives, and implement structured performance-improvement/action plans where performance is below target. Identify training needs and implement sales development programs. Foster a high-performance, customer-centric, and results-driven culture. Support recruitment, onboarding, and retention of sales talent. Marketing & Business Development Collaborate with the Marketing team in planning and executing campaigns, activations, exhibitions, and property launches. Provide market intelligence and customer insights to inform business decisions. Develop and participate in strategic local, out-of-town, diaspora, corporate, institutional, banking, Sacco, broker, and referral partnerships that support lead generation and sales conversion. Drive digital lead generation initiatives and ensure effective lead management processes. Evaluate campaign performance and optimize conversion strategies. Showroom & Sales Experience Management Ensure all showrooms, show houses, and sales centers consistently meet company presentation standards. Oversee readiness of marketing collateral, presentations, and client-facing materials. Ensure client visits, site tours, and sales events are professionally managed. Maintain high standards of customer experience throughout property presentations and site visits. Monitor showroom performance and effectiveness as a sales conversion channel. Key Performance Indicators (KPIs) Achievement of monthly, quarterly, and annual sales targets. Revenue generated from property sales. Inventory absorption rate. Lead-to-sale conversion rate. Sales pipeline growth and quality. Sales forecast accuracy and adequacy of qualified pipeline coverage against approved targets. Lead-management effectiveness, including allocation, response time, ageing, conversion by source, and closure rates. Customer satisfaction and retention rates. CRM accuracy and utilization. Timeliness and accuracy of sales reporting. Achievement of monthly, quarterly, and annual collection targets, including recovery of overdue customer balances. Team productivity and performance against targets. Compliance with approved pricing, discount, incentive, commission, and commercial-approval controls. Showroom readiness and customer experience ratings. Qualifications & Experience Academic Qualifications Bachelor's degree in business administration, Marketing, Real Estate, Commerce, or a related field. Professional qualification in Sales, Marketing, Real Estate, or Business Management will be an added advantage. Experience Minimum of 5-8 years' experience in sales, business development, or customer relationship management. At least 3 years' experience in a supervisory or managerial role. Demonstrated success in achieving and exceeding sales targets. Experience in real estate sales, property development, or a highly structured sales environment is highly desirable. Experience managing sales teams and driving performance improvement initiatives. Skills & Competencies Strong sales leadership and team management capabilities. Excellent negotiation and deal-closing skills. Strong business development and relationship management skills. Excellent communication and presentation skills. Strategic thinking and commercial acumen. Strong analytical and reporting capabilities. Customer-centric mindset. Ability to work under pressure and achieve ambitious targets. Strong problem-solving and decision-making abilities. High level of integrity and professionalism. Career Growth Opportunities Head of Sales Commercial Manager General Manager - Commercial Strategic Importance of the Role The Sales Manager plays a critical role in driving revenue generation, inventory absorption, customer acquisition, and market penetration. The position directly influences the commercial success of Centum Real Estate developments by ensuring effective execution of sales strategies, maintaining superior customer experience standards, and leading a high-performing sales team. Through strong leadership and commercial excellence, the role contributes significantly to profitability, cash flow generation, and achievement of the organization's strategic growth objectives.

5 days ago

Head Of Sales & Marketing

GemSuites

Nairobi, kenya

full-time

SALARY KES 230,000 250,000 gross per month, plus performance-based incentives About the Role We are seeking an experienced and commercially driven Head of Sales & Marketing to lead our hotel's sales and marketing function, drive revenue growth and strengthen our market position. The ideal candidate must have proven experience in a senior hotel sales leadership role, with a demonstrated ability to lead and develop a team, manage departmental budgets and consistently achieve sales targets through effective people management and strategic execution. Key Responsibilities Develop and implement sales and marketing strategies to achieve revenue targets and grow market share. Lead, coach and manage a team of 3-5 sales and marketing professionals, ensuring individual and departmental targets are achieved. Drive corporate sales, key account management, business development, MICE, conferences, events and other relevant revenue streams. Identify new business opportunities, acquire key accounts and strengthen existing client relationships. Prepare and manage the annual sales and marketing budget, monitor expenditure and measure return on investment. Develop sales forecasts, monitor pipeline performance and implement corrective actions where targets are not being met. Oversee digital marketing, promotional campaigns, brand visibility and direct-booking initiatives. Prepare regular sales and marketing performance reports for the General Manager. Collaborate with Finance, Revenue Management, Reservations and Operations to maximise profitable revenue. Qualifications and Experience Bachelor's degree or diploma in Sales and Marketing. Hospitality Management, Business Administration or a related field. At least 7 years of relevant hotel sales and marketing experience, including a minimum of 3 years in a formal leadership role such as Head of Sales or Director of Sales. Proven track record of achieving hotel sales targets and delivering measurable revenue growth through a team. Demonstrated experience in budget management, sales forecasting, corporate account acquisition and performance management. Strong leadership, negotiation, analytical and relationship-management skills. . Good understanding of hotel revenue drivers, corporate sales, MICE and digital marketing. The Ideal Candidate We are looking for a results-oriented leader who takes ownership of revenue targets, develops high-performing teams, manages budgets responsibly and translates commercial strategies into measurable business results.

6 days ago