Operations

General Manager

GSM | XanhSM Co.,LTD·Nairobi County, Kenya, kenya·Full Time·Internship
OperationsSenior levelFull TimeInternship
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Position Overview

The General Manager leads GreenSM's launch and growth in Kenya, owning the full P&L and building an all-electric ride-hailing and mobility business from the ground up.

Job title: General Manager, GreenSM Kenya

Location: Nairobi, Kenya (with regular travel to other cities)

Reports to: Regional CEO / Head of International Markets, GreenSM

Employment type: Full-time, permanent

Language: English (required); Swahili (strong advantage)

Purpose of the role: Establish GreenSM as Kenya's leading EV mobility brand by building a safe, reliable and profitable operation, a strong local team and constructive relationships with regulators, partners and the community.

Key Responsibilities

1. Strategy and P&L

  • Develop and execute the Kenya market entry and 3–5 year growth strategy, aligned with GreenSM's regional and global plans.
  • Own the annual budget, revenue targets, unit economics and path to profitability; report results to regional leadership.
  • Identify new service lines and expansion cities beyond Nairobi (e.g. Mombasa, Kisumu, Nakuru) and build business cases.

2. Operations and fleet

  • Oversee day-to-day ride-hailing operations: fleet deployment, dispatch, utilisation, trip quality and cost control.
  • Manage EV procurement, maintenance, depots and fleet lifecycle with suppliers and service partners.
  • Plan and roll out charging infrastructure, including depot charging, public partners and grid or power-supply arrangements.

3. Drivers and supply

  • Build driver recruitment, onboarding, training, incentive and welfare programmes, including partner-driver and fleet-owner models.
  • Maintain driver standards, retention and a fair, transparent earnings model.

4. Commercial, marketing and customer experience

  • Lead brand launch, rider acquisition, pricing, promotions and partnerships (corporate, hospitality, airports, mobile money and payment providers).
  • Drive customer service quality, app ratings and complaint resolution.
  • Work with the product and technology teams to localise the app, payments (e.g. M-Pesa) and features for Kenyan users.

5. Regulatory, government and stakeholder relations

  • Secure and maintain all licences and approvals, working with the NTSA, Kenya Revenue Authority, county governments, Kenya Power, EPRA and other relevant bodies.
  • Ensure compliance with Kenyan law on transport, employment, tax, data protection and EV import and standards.
  • Represent GreenSM with government, industry associations, investors, media and local communities.

6. Safety, quality and risk

  • Set and enforce safety, security, insurance and incident-response standards for riders, drivers and vehicles.
  • Maintain risk, audit and governance controls in line with group policy.

7. People and culture

  • Recruit, develop and retain a high-performing local leadership team and a wider workforce.
  • Build a culture of safety, integrity, customer focus and sustainability, with strong coordination between local and head-office teams.

Requirements

Qualifications

  • Bachelor's degree in Business Administration, Engineering, Economics or a related field; MBA or equivalent is an advantage.

Experience

  • 10+ years of progressive experience, including 5+ years in a general management or country-head role with full P&L accountability.
  • Proven track record launching or scaling a business in ride-hailing, mobility, logistics, automotive, EV, e-commerce or another consumer technology or platform business.
  • Strong understanding of the Kenyan business, regulatory and political environment, with an established network in government and industry.
  • Experience managing large, operations-heavy teams and multiple stakeholders across countries is an advantage.

Skills and attributes

  • Strategic thinker with strong commercial, financial and analytical skills.
  • Hands-on, entrepreneurial and resilient in fast-growing, start-up environments.
  • Excellent leadership, negotiation, communication and stakeholder management skills.
  • Knowledge of EV technology, charging infrastructure and sustainability is a strong plus.
  • Fluent in English; Swahili preferred. Comfortable working with a multicultural, cross-border team.
  • Strong integrity and commitment to safety, compliance and ethical business practice.
  • Willingness to travel within Kenya and to regional or head-office locations as needed.

Key Performance Indicators

Financial: Revenue, gross margin, EBITDA and cash burn against budget; progress to break-even

Growth: Active riders and drivers, trips per day, fleet utilisation, market share in Nairobi and new cities

Service quality: App rating, ride cancellation and wait times, complaint resolution time

Safety and compliance: Incident rate, licence and audit status, zero major regulatory breaches

Fleet and charging: Vehicle uptime, charging availability, cost per km


What We Offer and How to Apply

  • A chance to lead the launch of a pioneering green mobility brand in East Africa.
  • Competitive compensation package: base salary plus performance bonus (to be confirmed by HR).
  • Health insurance, relocation or housing support where applicable, and international career development.
  • Direct exposure to GreenSM's regional and global leadership.

To apply: Send your CV and a short cover letter to the HR team at [v.dir.rec@greensm.com], with the subject line "General Manager, GreenSM Kenya".

Apply Now
Send your CV along with a cover letter tov.dir.rec@greensm.com

Please use the job title as the subject line of your email.

At a glance

Company

GSM | XanhSM Co.,LTD

Location

Nairobi County, Kenya, kenya

Employment

Full Time

Work style

Internship

Experience

Senior level

Valid until

Not specified

Created

November 2, 2026

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Nairobi County, Kenya, kenya

Full-time

We are seeking an exceptional Executive Chef to lead the entire culinary operation of Hyatt Regency Nairobi. This is a senior leadership position for a proven hotel culinary professional who can combine culinary creativity with commercial discipline, operational excellence and strong people leadership. We are looking for someone who has already operated at this level and can take full ownership of a complex, high-volume hotel culinary operation.THE ROLEThe Executive Chef will provide strategic and operational leadership across restaurants, bars, banquets, events, in-room dining and colleague dining.Key responsibilities include:Set and execute the hotel’s overall culinary strategy and direction.Create menus from concept to execution, including recipe development, costing, presentation and menu engineering.Take full ownership of food cost, kitchen profitability, purchasing, inventory, yield, portion control and waste management.Lead high-volume banquets, conferences, events and peak-period operations.Establish efficient kitchen systems, production planning and operational controls.Maintain exceptional standards of food quality, consistency, presentation, hygiene and food safety.Build, coach and develop a high-performing, multicultural and multigenerational culinary team.Identify and develop culinary talent and establish a strong succession pipeline.Drive culinary innovation while ensuring concepts remain operationally practical and commercially viable.Work closely with the General Manager and senior leadership team on culinary strategy, guest experience and business performance.Lead calmly and decisively through high-pressure situations and operational challenges.REQUIRED EXPERIENCE & QUALIFICATIONSEducationDiploma or Bachelor’s Degree in Culinary Arts, Hospitality Management, Hotel Management or a related discipline from a recognized institution.Professional culinary certification from a recognized culinary institution is highly desirable.Professional ExperienceMinimum 10 years of progressive culinary experience within the hotel industry.Minimum 3 years’ experience as an Executive Chef, Executive Sous Chef or equivalent senior culinary leadership role within a reputable hotel.Proven experience managing multiple culinary outlets and significant banquet/event operations.Demonstrated ownership of food cost, menu costing, purchasing, inventory, yield and kitchen profitability.Proven experience designing and launching menus from concept through to operational execution.Demonstrated experience leading and developing large, diverse culinary teams.Experience within an international hotel or hospitality brand is essential.Previous Hyatt experience will be highly advantageous.Experience within a luxury or upper-upscale hotel environment will be strongly preferred.THE LEADER WE ARE LOOKING FORCalm under pressure. You maintain clarity and make sound decisions when the operation is under pressure.Strategic. You can translate a culinary vision into a disciplined, commercially successful operation.Commercially astute. You understand that exceptional food must be supported by strong cost control and financial performance.Creative. You can develop compelling culinary concepts and menus rather than simply execute established recipes.Confident and decisive. You have the presence to lead experienced culinary professionals and influence senior stakeholders.A problem solver. You respond to challenges with practical solutions, urgency and accountability.A people leader. You can effectively lead a diverse team across generations, cultures and experience levels.Operationally disciplined. You understand that culinary excellence depends on strong systems, consistency and execution.WHAT WILL SET YOU APARTCandidates who can demonstrate measurable achievements in:Improving food cost and culinary profitability.Reducing food waste and improving yield.Launching successful restaurants, outlets or culinary concepts.Developing commercially successful menus.Managing major conferences, banquets and high-volume events.Building strong culinary talent and succession pipelines.Turning around underperforming culinary operations.Improving team productivity, engagement and retention.Delivering consistently high standards within complex international hotel environments.THE STANDARDThis role requires a culinary leader who can confidently operate at senior leadership level and discuss food with the same authority with which they discuss people, profitability, strategy and business performance. If you have the experience, maturity, creativity, commercial discipline and leadership capability to lead the culinary operation of an international hotel, we would like to hear from you.APPLYPlease submit a detailed CV demonstrating your experience. Only candidates whose qualifications and experience closely align with the requirements of this position will be considered.

7 days ago