Sales & Marketing

First Line Sales Manager - Coastal

Bayer·Western Cape, south-africa·Full Time·Hybrid
Sales & MarketingFull TimeHybrid
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Job Purpose:

  • Lead and develop a high-performing team of Customer Engagement Specialists across Gauteng Inspire high performance, build future-ready capabilities and deliver sustainable,profitable growth while embodying Bayer leadership principles and maintaining uncompromising ethical and customer standards.
  • Provide clear regional strategic direction by translating enterprise, portfolio and customer priorities into focused execution choices, resource allocation and measurable commercial outcomes.
  • Navigate the evolving healthcare and pharmaceutical ecosystem, including wholesalers, corporate and independent pharmacy groups, public-sector stakeholders, healthcare professionals and other channel partners.
  • Operate with an enterprise mindset, balancing regional delivery with end-to-end value creation across Sales, Marketing, Market Access, Supply Chain and Medical.

Key Responsibilities and Tasks:

Enterprise Leadership, Strategic Direction and Team Development

  • Demonstrate VACC leadership by adapting leadership behaviours to team needs while cultivating a high-performance, psychologically safe environment grounded in trust, agility, accountability and results.
  • Set a compelling regional direction and convert business strategy into clear priorities, trade-offs, customer plans and execution rhythms for the team.
  • Contributing to enterprise-wide decisions, connecting cross-functional priorities and making choices that optimise total business value rather than local outcomes only.
  • Coach the team to define aligned missions, goals and success metrics linked to individual sales plans and Customer Excellence KPIs.
  • Build succession strength and future capabilities through differentiated coaching, field development, talent reviews, development plans and retention actions.
  • Champion empowerment, collaboration, continuous learning and a creative growth mindset, enabling team members to own their business and contribute actively to Customer and Product teams.

Key Account and Ecosystem Leadership

  • Provide leadership for priority regional key accounts and ensure account strategies are based on customer economics, channel dynamics, portfolio opportunities and mutual value creation.
  • Build credible relationships with wholesalers, corporate pharmacy groups, buying groups and other strategic stakeholders.
  • Guide the development of joint business plans, account growth plans and customer engagement strategies with clear objectives, value propositions, measures and review cadence.
  • Ensure field execution strengthens product availability, appropriate stock levels, customer reach, portfolio penetration and quality of customer engagement.

Commercial Leadership and Profitable Growth

  • Enable profitable sales delivery using commercial excellence tools, deep portfolio knowledge and customer-focused selling approaches.
  • Translate portfolio, market and customer insights into commercially robust regional plans, including customer segmentation, targeting, resource deployment, risk mitigation and opportunity activation.
  • Identify performance gaps early and drive cross-functional corrective action.
  • Embed sales discipline and executional excellence by coaching the team to deliver defined KPIs, behaviours and customer outcomes.

Business, Data and Analytical Acumen

  • Use data to make evidence-based decisions across territories, customers, channels, brands and SKUs.
  • Turn demand, sales, inventory, market and competitor trends into action.
  • Improve forecasts using customer and field insights, and escalate risks early.

Coaching and Performance Management

  • Mentor and coach team members through regular field visits, formal In Call Quality assessments and structured business reviews.
  • Set clear performance expectations, identify gaps for performance management
  • Cross-Functional Execution and Change Leadership
  • Align cross-functional teams to resolve barriers and deliver shared outcomes.
  • Lead regional change adoption and sustain implementation.
  • Support digital transformation and a hybrid, future-ready customer interaction model that strengthens engagement with healthcare professionals and other customers.

Compliance and Operational Oversight

  • Ensure all sales activities comply with the South African Marketing Code of Practice, applicable IFPMA guidance, Bayer policies and relevant legal and regulatory requirements.
  • Manage sales administration and reporting, and continuously simplify and improve regional operating rhythms, systems and processes.

Experience, Skills and Qualifications:

  • Relevant university degree, for example BCom Business Management, commerce, finance, marketing or a healthcare-related qualification.
  • Minimum three years of successful sales-management experience in the pharmaceutical or healthcare industry, or substantial internal customer-engagement experience with demonstrated leadership readiness.
  • Demonstrated ability to create accurate sales forecasts, explain variance and bias, and contribute credible demand intelligence.
  • Proficiency in Microsoft 365, CRM platforms such as Veeva CRM, and business performance dashboards or analytics tools.

Key skills

Bachelors

At a glance

Company

Bayer

Location

Western Cape, south-africa

Employment

Full Time

Experience

Valid until

Not specified

Created

October 27, 2026