Ingena Labs Ltd is a Nigerian technology company focused on developing innovative digital products and platforms that solve everyday problems for individuals and businesses. We design, build, and operate technology-driven solutions across various industries, with a focus on accessibility, efficiency, and creating meaningful value for our customers.
One of our products is Chop Awoof, a food-tech marketplace connecting customers with restaurants, bakeries, supermarkets, and other food businesses offering quality food at discounted prices. Chop Awoof helps food businesses attract more customers, generate additional revenue, and reduce food waste.
We are recruiting to fill the position below: Job Title: Field Sales Representative (Merchant Acquisition)
Location: Yaba, Lagos Employment Type: Full-time (On-Site / Field) Product: Chop Awoof
About the Role
We are seeking a confident, proactive, and results-driven Field Sales Representative to support merchant acquisition and expansion for Chop Awoof, starting in Yaba, Lagos.
The successful candidate will identify potential merchants, introduce them to the platform, facilitate onboarding, and build lasting relationships that encourage consistent platform usage.
We are looking for someone who can work independently, take initiative, solve problems, and consistently deliver measurable results.
Key Responsibilities
Visit restaurants, bakeries, supermarkets, cafs, and other food businesses to introduce Chop Awoof.
Explain the benefits of joining the platform and persuade business owners or managers to sign up.
Identify and approach potential merchants within assigned locations.
Build relationships with business owners and key decision-makers.
Assist newly acquired merchants with registration, account setup, and publishing their first food offers.
Demonstrate how merchants can use the application to manage offers and customer orders.
Follow up with merchants to encourage consistent publishing and platform usage.
Help merchants achieve their first successful customer transactions.
Meet agreed weekly and monthly merchant acquisition and activation targets.
Maintain accurate records of business visits, sign-ups, and merchant activations.
Provide regular feedback on merchant concerns, objections, competitor activity, and market opportunities.
Identify opportunities to improve merchant acquisition strategies and recommend practical solutions.
Requirements
Previous experience in field sales, direct sales, business development, or merchant acquisition is an advantage.
Strong communication, persuasion, and negotiation skills.
Confidence approaching unfamiliar businesses and speaking directly with business owners.
Comfortable moving around Lagos and conducting daily face-to-face sales visits.
Ability to handle rejection, overcome objections, and close deals.
Self-motivated, resourceful, and target-driven.
Ability to work independently with minimal supervision.
Good knowledge of Lagos, particularly Yaba and surrounding commercial areas.
Basic smartphone proficiency and ability to demonstrate mobile applications.
Good spoken English. Ability to communicate in Yoruba or Nigerian Pidgin is an advantage.
Minimum of OND qualification preferred; relevant practical sales experience will also be considered.
Added Advantage:
Experience acquiring merchants for fintech, POS, e-commerce, or marketplace platforms.
Experience selling products or services to restaurants, supermarkets, or small businesses.
Experience in customer acquisition, grassroots marketing, or digital marketing.
Existing relationships with business owners in Lagos.
Customer acquisition experience is an advantage, not a requirement. Our primary focus is merchant acquisition and activation.
Who Should Apply?:
This role is ideal for someone who enjoys meeting people, is comfortable walking into businesses to introduce new products, and can confidently persuade business owners to try something new.
We particularly value candidates who demonstrate initiative, resourcefulness, persistence, and the ability to solve problems independently.
We value practical sales ability and measurable results more than impressive qualifications.
If you enjoy field sales, can take ownership of your targets, and want to contribute to the growth of an emerging Nigerian technology company, we encourage you to apply.
Salary & Benefits
Monthly Salary: N100,000 – N150,000, depending on experience + Performance-Based Commission.
Performance Commission: N2,000 for every successfully onboarded and activated merchant, subject to the company's commission policy.
Uncapped Commission: Earn additional income as you acquire and activate more merchants.
Transportation support for approved field activities.
Practical onboarding and training on the Chop Awoof platform.
Opportunity for career growth as Ingena Labs expands its products and operations.