Field Marketing / Sales Executive

Key Responsibilities

• Conduct daily field marketing activities across assigned markets, commercial areas, retail outlets, and distribution channels.
• Identify and approach wholesalers, retailers, shop owners, resellers, distributors, and other potential buyers of cleaning chemicals and products.
• Introduce and promote the company's products, communicate their benefits, and encourage product trials and purchases.
• Develop and maintain strong relationships with market traders, distributors, retailers, and repeat customers.
• Identify new markets, sales routes, and distribution opportunities to expand product reach.
• Negotiate sales within approved pricing and discount policies and follow up on orders and repeat purchases.
• Monitor competitor products, market prices, customer preferences, and emerging market opportunities.
• Support product visibility through merchandising, point-of-sale promotions, product displays, and other approved marketing activities.
• Track customer orders, sales, collections where applicable, and feedback on product quality and demand.
• Prepare daily field activity reports and submit weekly sales performance reports to the supervisor.
• Work with the sales and logistics teams to ensure timely order fulfilment and effective customer service.

Requirements

• OND, HND, or Bachelor's degree in Marketing, Business Administration, Sales, or a related field. Relevant sales experience may be considered in place of higher qualifications.
• Minimum of 1 - 2 years' experience in field sales, FMCG marketing, retail distribution, or wholesale sales.
• Experience marketing detergents, disinfectants, liquid soap, cleaning chemicals, or household products is an advantage.
• Strong persuasion, negotiation, interpersonal, and customer acquisition skills.
• Willingness and ability to spend substantial time in the field visiting markets and sales outlets.
• Self-motivated, disciplined, persistent, and comfortable working with sales targets.
• Ability to maintain accurate sales records and prepare basic reports.
• Familiarity with Lagos markets and retail distribution networks is an added advantage.

Performance Expectations

• Achievement of daily, weekly, and monthly sales targets.
• Number of new retail, wholesale, and distributor accounts acquired.
• Growth in product distribution, market coverage, and customer retention.
• Frequency of repeat orders and volume of products sold.
• Effectiveness of field visits and conversion of prospects into customers.
• Accuracy of sales records and timely submission of field reports.