The ideal candidate will execute approved field marketing plans, product activations, sampling programmes, promotional campaigns, and consumer engagement initiatives within assigned locations. The role supports the Company's brand and commercial objectives by ensuring effective campaign implementation, accurate market feedback, proper use of marketing materials, and coordination with Sales and other relevant teams.
Responsibilities
Execute approved field marketing activities, including product sampling, demonstrations, brand activations, and promotional campaigns, in line with assigned schedules and campaign briefs.
Visit assigned markets, retail outlets, supermarkets, and event locations to implement marketing activities and improve product visibility and consumer engagement.
Deploy and maintain approved promotional materials, point-of-sale displays and branded items in accordance with company brand guidelines.
Engage consumers, communicate approved product features and benefits, encourage product trial where applicable, and collect relevant consumer feedback.
Coordinate with Sales personnel to support marketing activities, confirm product availability where required, and report distribution gaps or other market challenges.
Monitor competitor activities, promotional campaigns, product displays, and market trends, and communicate relevant findings to the Marketing Supervisor.
Maintain proper records of assigned marketing materials, samples, campaign activities, and other resources entrusted to the employee.
Prepare and submit accurate activity reports, attendance records, consumer engagement data and supporting campaign evidence within approved timelines.
Comply with approved campaign procedures, safety requirements, brand guidelines and company policies, and promptly escalate product complaints, operational challenges or other significant concerns.
Perform other relevant duties assigned by the Line Manager
Qualifications
OND, HND or Bachelor's degree in Marketing, Business Administration, Mass Communication or a related discipline; relevant professional certification is an added advantage.
2 - 3 years in field marketing, brand activation, consumer promotions, retail marketing, or FMCG operations.
Relevant marketing or brand activation certification is an advantage.