Email Marketing Strategist At Kindheart Agency

Overview

• We're hiring a full-time Email Marketing Strategist to support the daily operations of our content marketing company.
• This role requires a mix of strategic thinking, tactical expertise, and measurable results in email marketing.

Responsibilities

• Plan and execute email campaigns aligned with business goals.
• Segment audiences and personalize messaging for maximum engagement.
• Optimize campaigns using analytics, and performance metrics.
• Maintain high deliverability and ensure compliance.
• Collaborate with design, content, and sales teams to craft cohesive campaigns.
• Develop automation workflows to nurture leads and retain customers.
• Report on KPIs and adjust strategies based on campaign performance.

Nice to have:

• These are additional abilities that give candidates an edge in advanced email marketing:
• Ability to integrate email campaigns with social media, paid ads, content marketing, or CRM-driven campaigns.
• Advanced Segmentation & Targeting: Experience with predictive, behavioral, or lifecycle-based segmentation.
• Copywriting skills: Tailoring messages for diverse audience segments beyond standard personalization.
• Ability to provide input or guidance on email visuals, layout, and interactive elements.
• Familiarity with advanced workflows, triggers, lead nurturing, and customer journey mapping.
• Keeps up-to-date with email marketing trends, emerging tools, and best practices.
• Ability to present campaign results clearly to stakeholders using charts, dashboards, or summaries.
• Ability to design an email template using canva or other graphics design tools.

Work Structure:

• Full-Time: Monday - Friday, 10:00am - 6:00pm (Remote work).

Requirements

Experience with;

• Email Marketing Platforms: Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, Marketo.
• CRM Systems: Salesforce, HubSpot CRM, Zoho, or other customer relationship management platforms.
• Analytics & Reporting Tools: Google Analytics, Tableau, Looker, or other reporting/dashboard tools.
• A/B Testing & Optimization Tools: Optimizely, VWO, Litmus, or native A/B testing within email platforms.
• Design & Creative Tools: Canva, Figma, Adobe Creative Suite (for collaborating on visuals and layouts).
• Integrations & Automation Tools: Zapier, Segment, or native API integrations for automated workflows.

Who This Role Is For

• Individuals who are experienced in planning, executing, and optimizing email marketing campaigns.
• Have a data-driven mindset and can translate metrics into actionable strategies.
• Are comfortable with email automation tools and CRM integrations.
• Can collaborate across teams to create cohesive campaigns.
• Thrive in a fast-paced, results-oriented marketing environment.
• Have a strong understanding of email deliverability, compliance, and best practices.
• Can design a well curated email using the brand voice, font and colours.