The E-Commerce Specialist is responsible for managing and growing the company's online sales channels. The role involves overseeing the day-to-day operation of the e-commerce platform, managing product listings, improving the online customer experience, coordinating digital marketing activities, monitoring sales performance, and identifying opportunities to increase online revenue.
Key Responsibilities
E-Commerce Operations
Manage the day-to-day operations of the company's e-commerce website and online marketplaces.
Ensure products are accurately listed with correct descriptions, prices, images, availability, and specifications.
Monitor website functionality, product availability, orders, payments, and customer transactions.
Coordinate with inventory, logistics, and customer service teams to ensure smooth order fulfillment.
Identify and resolve issues affecting the online shopping experience.
Sales & Revenue Growth
Develop and implement strategies to increase online sales and customer conversion.
Monitor sales performance, customer acquisition, conversion rates, average order value, and other key e-commerce metrics.
Identify opportunities for promotions, bundles, discounts, upselling, and cross-selling.
Conduct market and competitor research to identify trends and new business opportunities.
Digital Marketing
Coordinate online campaigns across social media, email marketing, search engines, and other digital channels.
Work with marketing teams to develop campaigns that drive traffic and sales to the online store.
Support SEO and other activities aimed at improving online visibility.
Monitor campaign performance and recommend improvements based on data.
Website & Product Management
Maintain accurate and up-to-date product information across all online sales channels.
Ensure the website is user-friendly, visually appealing, mobile-responsive, and optimized for conversions.
Coordinate with developers or technical teams to resolve website issues and implement improvements.
Regularly review product pages and recommend improvements to content, images, pricing, and customer experience.
Customer Experience
Monitor online customer feedback, reviews, inquiries, and complaints.
Work with customer service teams to ensure customers receive timely and professional support.
Identify recurring customer issues and recommend solutions to improve customer satisfaction and retention.
Reporting & Analytics
Prepare regular reports on online sales, traffic, conversion rates, customer behavior, and campaign performance.
Use analytics and e-commerce tools to identify trends and make data-driven decisions.
Track key performance indicators (KPIs) and provide recommendations to management.