- The primary purpose of this internship is to provide hands-on learning and practical experience in executing digital marketing and online sales operations within Vivo. The intern will learn how to craft and execute data-informed marketing strategies, drive online sales, and support omnichannel growth. A central focus is gaining proficiency in using Artificial Intelligence (AI) tools, managing campaign delivery, and interpreting marketing analytics to gauge effectiveness and bolster brand visibility and engagement.
Content Management & Digital Cataloging
- Liaise with the studio team to flag and coordinate styles without images for scheduled shoots.
- Coordinate with the warehouse team to ensure shoot samples are delivered to the studio on time.
- Gain hands-on experience uploading images and SEO-friendly copy to Shopify and Odoo.
- Monitor stock systems to verify that physical store and warehouse items are accurately synced online.
- Learn landing page merchandising to ensure zero live items lack descriptions or imagery.
AI Utilization & Tool Adoption (Core Requirement)
- Actively utilize generative AI tools to clean, edit, enhance, and optimize product images for online publishing.
- Leverage AI copywriting tools to generate, refine, and test compelling product descriptions, meta tags, and marketing copy.
- Explore and propose AI-driven automation workflows to speed up routine administrative and cataloging tasks.
Vivo Customer & Market Trends
- Learn to research industry trends, emerging e-commerce best practices, and innovative digital marketing campaigns.
Online Store Revenue Support
- Support the monitoring of ongoing online campaigns designed to generate traffic, customer interest, and digital sales.
Cross-Functional Collaboration
- Learn interdepartmental coordination across buying, merchandising, content, warehouse, and partner channels (e.g., Shop Zetu) to launch collections and replenishments on schedule.
- Assist in drafting creative briefs for the graphics team for campaign banners and promotional assets.
- Coordinate with mall marketing teams to align online launches with in-store events and mall promotions.
- Prepare structured campaign briefs and promotional updates for the Customer Experience (CSX) team for WhatsApp push campaigns.
Communication & Retention
- Learn how to draft, test, and schedule daily newsletters and SMS blasts to the customer database via Klaviyo or integrated platforms.
E-Commerce Strategy & Development
- Shadow the setup and performance tracking of advertising content in collaboration with Shop Zetu.
- Learn how online revenue targets are established and tracked against real-time sales benchmarks.
- Develop competency in compiling, summarizing, and presenting weekly performance reports for newsletters, SMS campaigns, and digital traffic.
- Pursuing or completed a Bachelor's degree or Diploma in Marketing, E-Commerce, Information Technology, Business, or a related field.
- AI Proficiency (Major Requirement): Highly comfortable with and proactive in using generative AI tools (e.g., ChatGPT, Midjourney, Canva AI, Claude, or image enhancer tools) for prompt engineering, content generation, and image optimization.
- Fundamental understanding of sales, marketing, or e-commerce operations; prior internship or relevant academic project experience is an added advantage.
- Effective written and verbal communication skills with meticulous attention to detail.
- Tech-savvy mindset with the ability to quickly master digital tools and e-commerce platforms (Shopify, Odoo, Klaviyo).
- Solid organizational, time-management, and multitasking capabilities.
- Excellent communication and interpersonal skills with a strong command of English.
- Strong team player able to build trust and collaborate effectively across diverse teams.
- Enthusiastic, curious, proactive, and energetic with an eager attitude toward learning.
- Dependable with high ethical standards and personal integrity.
- Adaptable to rapid changes and comfortable working in a fast-paced retail environment.
- Self-motivated with the capacity to execute tasks under guidance and mentorship.
- Strong visual sense and a keen passion for fashion and e-commerce innovation