We are recruiting a data-driven Digital Marketing Lead to run performance channels (Meta/Google Ads), optimize e-commerce conversion funnels, and manage online acquisition campaigns.
Key Performance Outcomes
First 90 Days: Audit paid ad spending and improve return on ad spend (ROAS) by 25%.
Core Responsibilities:
Manage and allocate performance ad budgets across Meta, Google Ads, and search channels.
Optimize online store conversion paths, landing pages, and search engine optimization (SEO).
Design automated email and SMS retention workflows to increase repeat purchases.
Track customer acquisition cost (CAC), lifetime value (LTV), and ROI metrics.