Doctor Networking & Marketing Manager

Description

• Develop and execute Hospital Marketing plans aligned to company specific strategic objectives.
• Support digital marketing, branding and communication initiatives.
• Develop marketing campaigns to promote hospital services and centres of excellence.
• Conduct market research and local healthcare trends to support business case development.
• Identify opportunities for expansion of new specialist disciplines within the hospital and growth in general practitioner referrals.
• Identify opportunities to further promote and improve the Melomed brand through new and innovative hospital initiatives and activations.
• Align specialist engagement with GP referral growth.
• Align marketing strategies that support growth in patient volumes, improved brand awareness and increased community engagement.
• Develop and execute a structured doctor engagement strategy in conjunction with the Hospital Manager and company specific strategic objectives.
• Build and maintain effective relationships with specialists, surgeons, physicians and referring general practitioners.
• Conduct regular practice visits to strengthen referral relationships.
• Serve as a liaison between the hospital and medical practitioners and referring specialists/ GPs.
• Coordinate specialist onboarding and practice establishment processes.
• Support recruitment and retention initiatives for high-value specialists.
• Monitor doctor satisfaction levels and implement improvement initiatives.
• Facilitate regular doctor forums, engagement meetings and stakeholder events.
• Support the improvement of doctor satisfaction scores/ratings and specialist engagement.

Requirements

• Matric
• Essential: Bachelor's Degree in a related field (Marketing, Healthcare Management, Health Sciences, Finance and /or Business Management)
• Preferred: Postgraduate qualification in Healthcare Management and/ or Business Administration (MBA)

A minimum of 5 to 8 years' experience in:

• Private healthcare with prior experience within an acute hospital environment.
• Medical Practitioner networking & relationship management
• Healthcare marketing & business development
• Must have leadership qualities and be customer-centric focused
• Valid Driver's License and own car