The Digital Lead will oversee the planning, implementation and optimisation of digital marketing activities across the Beekman Group's brands and resorts. The successful candidate will provide hands-on leadership to the Digital Team while collaborating strategically with internal and external stakeholders to ensure that digital activities support marketing goals and brand direction.
Responsibilities Include:
Developing and implementing integrated digital marketing strategies aligned with business objectives.
Leading digital marketing activities across social media, paid advertising, SEO, websites, email marketing and content creation.
Managing digital campaign execution, budgets, deadlines and performance.
Analysing campaign data and preparing reports with recommendations for improvement.
Overseeing digital marketing calendars and content acquisition plans.
Ensuring all digital campaigns and content comply with approved brand guidelines.
Researching current digital marketing technologies, interactive trends and AI tools that may improve productivity.
Managing the team's daily operations, sprint workloads, priorities and capacity.
Reviewing and approving Digital Team outputs as the quality assurance checkpoint.
Conducting daily stand-ups, monitoring progress and resolving roadblocks.
Providing leadership, mentoring, feedback and development opportunities to team members.
Managing performance reviews, leave, time entries and other team-related administration.
Building strong working relationships with entity leads, resort teams, agencies, suppliers and other stakeholders.
Minimum Qualifications and Experience:
5+ Years experience
Relevant qualification in Digital Marketing, Marketing, Graphic Design or a related field.
Proven digital marketing and team leadership experience.
Strong knowledge of social media, paid advertising, SEO, email marketing, website activities and content creation.
Experience managing digital campaigns, budgets, projects and deadlines.
Strong analytical skills with the ability to interpret campaign data and provide practical recommendations.
Experience in stakeholder management and working with cross-functional teams.
Excellent verbal and written communication skills in English.
Strong organisational skills and attention to detail.
Ability to manage multiple priorities and work effectively under pressure.
A creative, innovative, performance-driven and resourceful approach.