Hire Resolve·Gauteng, south-africa·Full Time·Internship
Marketing & AdvertisingFull TimeInternship
-
Job Description
A pharmaceutical manufacturing and healthcare company is seeking a Digital SEO, Website and Analytics Manager iwho will be responsible for driving organic visibility, traffic, and engagement across all digital properties using data-led SEO and Answer Engine Optimization (AEO) strategies.
Responsibilities:
Strategy & Execution: Develop and implement technical, on-page, and off-page SEO strategies to maximize discoverability and rankings.
Research & Intelligence: Conduct continuous keyword, topic, and competitor analysis.
AI & Next-Gen Search: Optimize web content for emerging AI search engines (AEO/GEO) and answer platforms.
Technical Health: Monitor search engine health, crawlability, metadata, and site architecture, resolving technical issues promptly.
Ecosystem Strategy: Maintain and evolve the digital platform strategy across all consumer brands.
Platform Management: Oversee consumer brand websites and landing pages, ensuring speed, mobile responsiveness, accessibility, and UI/UX standards.
Conversion Rate Optimization (CRO): Conduct A/B testing, map user journeys, and refine conversion paths to improve lead generation and engagement.
Development & Projects: Coordinate web projects, features, and continuous improvements alongside internal teams and external agency partners.
Analytics Architecture: Manage GA4, Google Tag Manager (GTM), Google Search Console, and Looker Studio.
Tracking & Governance: Enforce accurate UTM tagging, event tracking, custom dimensions, and attribution models.
Reporting & Dashboards: Build and maintain automated performance dashboards for marketing leadership and brand teams.
Actionable Insights: Translate digital data into strategic recommendations to optimize ongoing campaigns and consumer journeys.
Regulatory Compliance: Ensure all web properties comply with privacy legislation (e.g., POPIA/GDPR), advertising codes, and healthcare/brand governance standards.
MarTech Operations: Support integrations between CMS, CRM, and marketing automation platforms.
Quality Assurance: Maintain site security, content currency, and domain integrity across all touchpoints.
Minimum Requirements:
Degree: Bachelor's Degree in Marketing, Digital Marketing, Information Systems, Computer Science, or Business.
Certifications (Advantageous): Google Analytics 4, Google Tag Manager, or recognized SEO/Digital Marketing certifications.
5+ years of dedicated experience in SEO, website management, and web analytics.
Hands-on proficiency with GA4, Google Tag Manager, Search Console, and Looker Studio.
Demonstrated experience managing Content Management Systems (WordPress or equivalent).
Background in Consumer Health, Healthcare, or FMCG is strongly advantageous.