Digital Marketing Strategist

Swift Consulting is a professional services firm specialising in Education Consulting, Human Resource Management, and Management Consulting. We connect top talent with leading organisations across industries.

We are recruiting to fill the position below: Job Title: Digital Marketing Strategist

Location: Ikosi-Ketu, Lagos Employment Type: Full-time Sector: Hospitality

Job Summary

We are seeking a creative, strategic, and results-driven Digital Marketing Strategist to develop and implement digital marketing strategies that promote the company’s event management services, strengthen its online presence, attract potential clients, and increase event bookings.

The ideal candidate should have a minimum of 2 years’ experience in digital marketing.

Key Responsibilities

Develop and implement effective digital marketing strategies to promote the company’s event management services.

Manage social media platforms and oversee the creation of engaging content showcasing events and services.

Plan, execute, and monitor online advertising campaigns to attract potential clients.

Develop promotional strategies for upcoming events, event packages, and special offers across digital platforms.

Implement SEO strategies to improve the company’s online visibility and search engine rankings.

Manage online enquiries and support client engagement.

Monitor digital marketing performance, analyse campaign results, and prepare reports.

Identify emerging digital marketing trends and opportunities to improve brand awareness and generate leads.

Evaluate marketing strategies and recommend improvements to increase engagement and event bookings.

Requirements

Bachelor’s Degree or relevant certification in Marketing, Communication, or a related field.

Minimum of 2 years’ experience in digital marketing.

Experience in event management, hospitality, or related industries is an added advantage.

Strong knowledge of social media marketing and digital advertising.

Good understanding of SEO, content strategy, and online campaign management.

Proficiency in Google Analytics, Meta Ads Manager, Google Ads, Canva, or similar digital marketing tools.

Excellent written and verbal communication skills.

Strong strategic thinking, creativity, attention to detail, and organisational skills.