Role Summary-

Detail & Avedia is seeking an experienced Digital Marketing Specialist with strong expertise in SEO, paid advertising, programmatic advertising, and website management.

Responsibilities

Develop and execute digital marketing strategies across multiple platforms
Plan, manage, and optimise sponsored advertising campaigns across Google Ads, Meta Ads, and programmatic platforms
Implement SEO strategies to improve organic search rankings and website traffic
Manage and maintain company and client websites, including content updates and landing page optimisation
Monitor campaign performance, advertising budgets, and return on ad spend (ROAS)
Set up and monitor analytics, conversion tracking, and campaign measurement
Conduct keyword research, competitor analysis, audience targeting, and A/B testing
Prepare campaign performance reports with actionable insights and recommendations
Collaborate with creative, media, content, and client service teams to achieve campaign objectives

Requirements

Bachelor\'s Degree in Marketing, Mass Communication, or a related field
Minimum of 4-5 years' experience in Digital Marketing, SEO, Paid Advertising, or a similar role
Hands-on experience with Google Ads, Meta Ads Manager, and programmatic advertising platforms
Strong analytical, reporting, problem-solving, and campaign optimisation skills

Digital Marketing Specialist

Key skills