Our client is seeking a results-driven Digital Marketing Specialist to plan and execute digital marketing activities that increase brand awareness, generate leads, drive engagement, and support business growth.
Develop and execute digital marketing strategies across relevant online channels.
Manage digital campaigns across social media, email, and other digital platforms.
Support lead generation, customer acquisition, and conversion initiatives.
Develop and coordinate email marketing campaigns and digital communications.
Monitor website, social media, email, and campaign performance.
Analyse marketing data and provide insights to improve campaign effectiveness.
Conduct market, audience, and competitor research to identify growth opportunities.
Support content marketing and collaborate with creative teams on digital campaigns.
Track leads, conversions, campaign results, and other marketing metrics.
Requirements
Bachelor's Degree/HND in Marketing, Business Administration, Communications, or related field.
2 - 4 years experience in digital marketing or a related role.
Strong understanding of social media, email marketing, content marketing, lead generation, and digital campaigns.
Understanding of digital funnels and customer journeys.
Experience with digital marketing and analytics tools.
Strong analytical, communication, and organisational skills.
Ability to manage multiple campaigns and meet deadlines.
Results-driven, proactive, and commercially minded.