UNICAF Nigeria is a leading online higher education platform, with a physical presence in 12 countries, assisting universities to go online.
We are recruiting to fill the position below: Job Title: Digital Marketing Officer Location: Lagos Employment Type: Full-time Mode: On-site
Job Summary
This full-time role offers exciting projects and continuous learning.
As a Digital Marketing Officer, you will manage online presence, create engaging content, and drive strategic campaigns to enhance brand visibility.
Responsibilities
Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the [region] audience.
Paid campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
Content Creation & Curation: Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience.
Performance Analysis: Analyse and report on social media performance.
Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging.
Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective.
Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement.
Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for potential collaborations to amplify our brand’s reach.
Requirements
Bachelor's Degree in Marketing, Communications, or a related field is preferred.
Proven experience of at least 1 year as a Digital Marketing Officer or in a similar role.
Excellent written and verbal communication skills in English.
Experience with digital media advertising and analytics tools.
Ability to manage multiple projects independently.
Ability to handle multiple assignments and meet established deadlines with high attention to detail
Strong organisational and time-management skills.