Marketing & Advertising

Digital Marketing Officer At Bervidson Group

Bervidson Group·Lagos, nigeria·Full Time·Contract
Marketing & AdvertisingFull TimeContract
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Job Summary

  • We are seeking an experienced, innovative, and performance-driven Digital Marketing Manager to lead our digital marketing strategy, customer acquisition efforts, e-commerce growth initiatives, and brand visibility across all digital channels.

Key Responsibilities

Digital Strategy & Growth:

  • Develop and execute integrated digital marketing strategies aligned with business objectives.
  • Drive customer acquisition, retention, and loyalty initiatives across all digital platforms.
  • Develop and manage annual digital marketing plans, budgets, and performance targets.
  • Lead digital transformation initiatives to improve customer engagement and sales performance.

Performance Marketing:

  • Plan, execute, and optimize paid advertising campaigns across Google, Meta (Facebook & Instagram), TikTok, LinkedIn, and other relevant platforms.
  • Manage PPC, display advertising, retargeting, and conversion-focused campaigns.
  • Monitor campaign performance and maximize return on advertising spend (ROAS).

Social Media Management (A KEY PLANK):

  • Develop and execute social media strategies for the group.
  • Create and manage content calendars across all social media platforms.
  • Produce engaging content, including posts, captions, reels, videos, stories, and campaigns.
  • Manage brand communities and respond professionally to customer inquiries and comments.
  • Plan and execute social media advertising campaigns.
  • Collaborate with sales, marketing, and operations teams to support business objectives.
  • Monitor social media trends, competitors, influencers, and industry developments.
  • Track, analyze and report performance metrics, and provide actionable insights.
  • Create content and handle content creation activities, including photography, videography, and influencer partnerships.
  • Grow followers, engagement rates, website traffic, and social commerce performance.
  • Maintain consistent brand voice and luxury retail standards across all platforms.

E-Commerce & Online Sales:

  • Drive traffic, lead generation, and online sales growth.
  • Collaborate with retail and sales teams to develop omnichannel marketing campaigns.
  • Improve website performance, user experience, and conversion rates.
  • Develop strategies for abandoned cart recovery, customer reactivation, and repeat purchases.

Content & Brand Marketing:

  • Handle digital content strategy across websites, blogs, email marketing, and social media platforms.
  • Ensure brand consistency across all customer touchpoints.
  • Support product launches, promotions, events, and seasonal campaigns.

Analytics & Reporting:

  • Track, analyze, and report key digital marketing metrics and KPIs.
  • Utilize data and customer insights to improve campaign effectiveness.
  • Prepare monthly performance reports and strategic recommendations for management.

SEO & CRM:

  • Develop and implement SEO strategies to improve organic visibility.
  • Manage email marketing, CRM campaigns, and customer database growth.
  • Implement marketing automation initiatives to enhance customer engagement.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline.
  • Minimum of 5 years' experience in digital marketing, with at least 2 years in a managerial role.
  • Proven track record of driving measurable growth through digital marketing initiatives.
  • Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, SEO, SEM, email marketing, and marketing automation tools.
  • Experience managing e-commerce marketing campaigns.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Excellent communication and project management abilities.
  • Experience in retail, fashion, luxury, FMCG, or consumer-focused industries is highly desirable.

Key Competencies:

  • Digital marketing strategy
  • Performance marketing
  • Customer acquisition and retention
  • Data analytics and reporting
  • SEO and SEM expertise
  • E-commerce growth
  • Leadership and team management
  • Innovation and creativity
  • Commercial acumen
  • Results orientation.

Key skills

BA/BSc/HND
Apply Now
Send your CV along with a cover letter tojobs@bervidsongroup.com

Please use the job title as the subject line of your email.

At a glance

Company

Bervidson Group

Location

Lagos, nigeria

Employment

Full Time

Work style

Contract

Experience

Valid until

Not specified

Created

August 25, 2026

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