Digital Marketing Expert / Specialist

Job Responsibilities

Campaign Management & Lead Generation

• Design, deploy, and optimize high-performing paid and organic campaigns across Google Ads, LinkedIn, Facebook, Instagram, X, TikTok, and display networks to drive leads for IT training courses and corporate solutions.
• Monitor ad spend performance, run continuous A/B testing on ad copy and creatives, and optimize campaigns for maximum Return on Ad Spend (ROAS) and lower Cost Per Acquisition (CPA).

Content Creation, Social Media & Brand Awareness

• Produce compelling marketing copy, digital graphics, promotional videos, and collateral tailored to corporate buyers, IT professionals, and prospective students.
• Manage and scale the company's official social media channels, fostering active community engagement, brand loyalty, and thought leadership in the ICT sector.

SEO & Website Conversion Optimization

• Execute on-page and off-page Search Engine Optimization (SEO) strategies to boost organic search visibility and website rankings.
• Update website content, manage landing pages, and optimize user journeys to convert site visitors into actionable leads.

Email Marketing, CRM & Automation

• Plan and execute targeted email marketing campaigns, newsletters, and automated lead-nurturing workflows using CRM and automation tools.
• Segment customer databases to deliver personalized messages to specific corporate and consumer audiences.

Data Analytics & Reporting

• Track and analyze web traffic, campaign efficiency, conversion funnels, and digital metrics using Google Analytics 4, Meta Business Suite, and Google Tag Manager.
• Prepare weekly and monthly performance reports and present actionable, data-driven insights to the Marketing Manager.

Key Performance Indicators (KPIs)

• Increase in qualified lead volume and conversion rates for the company's services and products.
• Growth in organic and paid web traffic, social media reach, and overall brand engagement.
• Cost Per Lead (CPL) and Cost Per Acquisition (CPA) optimization within approved marketing budgets.
• Continuous improvement in search engine keyword rankings and website conversion rates.

Other Requirements

• Education: Bachelor's degree in Marketing, Communications, Information Technology, Business Administration, or a related field.
• Experience: Minimum of 3-5 years of proven hands-on experience executing end-to-end digital marketing campaigns in B2B or B2C sectors (tech/education sector experience is an added advantage).
• Certifications (Highly Advantageous):
• Google Ads & Google Analytics Certification
• Meta Certified Digital Marketing Associate / Strategy Specialist
• HubSpot Content / Digital Marketing Certification

Technical & Behavioral Competencies

• Technical Skills:

• Advanced proficiency with PPC ad platforms (Google Ads, LinkedIn Ads, Meta Ads Manager).
• Hands-on experience with SEO tools (SEMrush, Google Search Console).
• Working knowledge of WordPress (or similar CMS) and CRM/email automation platforms.
• Proficiency in visual/content tools (Canva, Adobe Creative Cloud, CapCut/video editing software).
• Behavioral & Soft Skills:
• Strong analytical skills with a data-driven approach to marketing.
• Excellent written and verbal communication skills.
• High creativity, attention to detail, and ability to manage multiple campaigns under tight deadlines.