Rome Business School Nigeria, a satellite campus of the Rome Business School based in Rome, Italy is a managerial training and research institute of excellence situated in Ikeja, Lagos. The Rome Business School Nigeria’s aim is to play a role in closing the gap between the classroom and the job market by providing managerial training courses suited to convey the knowledge necessary to kick-off or develop professional careers or business activities.
Our mission is to train entrepreneurs, managers and professionals to a level of excellence in their competence and their ethical approach to business and work, able to play a part in the development of an economic humanity and of a society more prosperous, fair and respectful of the central role of the individual.
We are recruiting to fill the position below: Job Title: Digital Marketing Executive
Location: Ikeja, Lagos Employment Type: Full-time
Job Description
We’re seeking a Digital Marketing Executive to optimize campaigns, generate qualified leads, and strengthen our institution’s digital presence.
Key Responsibilities
Drive student recruitment and enrollment growth through effective digital marketing initiatives across major online platforms
Monitor and evaluate campaign performance to ensure optimal reach, engagement, and conversion outcomes
Maintain a strong, user-friendly institutional digital presence that supports academic information delivery and brand credibility
Ensure digital messaging and promotional materials are aligned with institutional objectives and intake timelines
Deliver periodic performance insights to support strategic decision-making and continuous improvement
Support institutional visibility through market awareness and competitive landscape assessments
Maintain consistency and accuracy in institutional marketing materials across digital and print channels
Work collaboratively with internal teams to strengthen student experience, communication effectiveness, and institutional reputation
Requirements
BSc, HND, or OND in Marketing or a related field
Minimum of 3 years’ experience in digital marketing, preferably within the education sector
Strong Excel skills and experience using CRM systems (e.g., Zoho) for student lead tracking
Hands-on experience with SEM, Facebook, Instagram, LinkedIn, and social media management
Knowledge of email marketing
Familiarity with marketing research tools such as SEMrush
Strong communication skills with an understanding of communication philosophy
Relevant marketing certifications are an added advantage
What We Offer?
Exposure to multi-channel digital marketing and data-driven decision-making within the education sector
Continuous learning through hands-on campaign optimization, analytics, and market research
An inclusive workplace that values ideas, innovation, and continuous improvement
Opportunity to build a strong portfolio of education-focused digital marketing achievements
Competitive salary aligned with experience and qualifications
A collaborative and international work environment.
Structured work environment with access to necessary tools and resources