Local Market Strategy: Adapt global marketing campaigns to resonate with the Kenyan and East African renewable energy market (Solar, EV, and BESS).
Lead Generation: Execute targeted LinkedIn and Meta (Facebook/Instagram) campaigns to identify and nurture B2B leads, including solar contractors and fleet managers.
Content Localization: Create engaging content-including case studies of local installations and video testimonials- that highlights Ligoo's reliability in the Kenyan climate.
Community Management: Build and manage a local digital community of engineers and green energy enthusiasts through webinars and social media engagement.
Event Digital Support: Coordinate digital promotion for local trade shows (e.g., Solar Africa Expo) and regional product launches.
SEO & SEM: Optimize our regional web presence to ensure Ligoo is the top choice for search queries related to "Energy Storage Kenya" and "Lithium Battery BMS."
Analytics & Reporting: Track local campaign performance and provide insights to the global team on market trends and competitor activity in Kenya.
Requirements
Education: Diploma/Bachelors degree in Marketing, IT, or a related field.
Experience: 2+ years in digital marketing, with a strong preference for candidates with experience in Solar, Construction, or Tech sectors in Kenya.
Platform Expertise: Proven track record with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
Technical Savvy: Ability to understand and explain technical products like hybrid inverters and LiFePO4 batteries.
Communication: Flawless written and verbal English; proficiency in Swahili is a strong advantage for local content creation.
Creative Tools: Basic proficiency in Canva, CapCut, or Adobe Creative Suite for quick, high-quality social media production.