Workforce Group - Our client, a growing multi-brand business, is recruiting to fill the position below:
Job Title: Digital Marketing & Social Media Executive
Location: Abuja (FCT) Employment Type: Full-time, onsite Reports to: Business Development Manager
Summary
We are looking for a results-driven Digital Marketing & Social Media Executive.
The successful candidate will sit within the Business Development team and drive online sales across the client’s brands.
Responsibilities
Plan and run digital marketing and paid ad campaigns on Instagram, Facebook, TikTok and Google to generate leads and sales.
Manage the brands’ social media accounts day to day: content planning, posting, community management, and responding to enquiries and comments.
Keep a consistent brand voice, look and message across all accounts, while respecting each brand’s own identity.
Work with the Business Development Manager to turn online interest into enquiries, bookings and orders, and pass qualified leads to the right brand team promptly.
Work with the creative and media team to plan and produce photos, videos, graphics and captions that support campaigns.
Manage ad budgets responsibly and get the best return on spend.
Track and report performance (reach, engagement, leads and sales conversions), with recommendations for improvement.
Keep up with social media trends, platform changes and competitor activity, and suggest new ideas to grow the audience.
Support promotions, events and product launches with online campaigns.
Requirements
B.Sc. or HND in Marketing, Mass Communication, Business Administration or a related field.
2 - 4 years’ experience in digital marketing or social media management, ideally with sales or lead generation targets.
Hands-on experience running paid ads on Meta (Facebook and Instagram), TikTok and/or Google.
A strong portfolio of social media content and campaigns you have managed.
Ability to read performance data and report on reach, engagement, leads and conversions.
Good writing skills for captions and ad copy, and a good eye for visuals.
Experience managing more than one brand is an advantage.
Must live in Abuja.