The Growth & Digital Marketing Lead will serve as the primary engineering driver behind the 10x revenue scaling objective.
This individual is fully responsible for managing corporate ad spend across multiple digital channels, analysing conversion paths, optimizing user acquisition funnels, and building local brand authority.
Key Responsibilities
Strategize, deploy, monitor, and aggressively optimize paid advertising campaigns across Meta Ads Manager (Instagram/Facebook) and TikTok Ads platform to drive high-intent conversion traffic to our site.
Implement, audit, and manage tracking infrastructure including the Meta Pixel, Conversions API, and custom event definitions to accurately report Return on Ad Spend (ROAS).
Architect and coordinate the digital content calendar, spearheading video production and editing (Reels, TikToks) around conversion hooks like 'The Nano Playground Stress Test' and 'The Nano Bend Challenge'.
Manage end-to-end communication, asset delivery, and unique affiliate tracking structures for contracted 'Mom-bassadors', parent bloggers, and micro-influencers.
Analyze web performance, user session recordings, heatmaps, and funnel drop-offs on foci.ng to continuously execute conversion rate optimization (CRO) changes.
Candidate Specifications & Requirements
Experience: 3 - 5 years of verifiable experience in growth hacking, performance marketing, or running direct-to-consumer (D2C) e-commerce campaigns within Nigeria.
Technical Mastery: Advanced capabilities with Meta Ads Manager, Google Analytics 4, Shopify / WooCommerce administration, and tracking architectures.
Creative Skills: Competence in copywriting tailored specifically to affluent, value-seeking Nigerian parents, alongside intermediate mobile video editing skills (e.g., CapCut, Canva, Premiere Rush).