Operations

Digital Marketer

Friska Farms Limited·Lagos, Nigeria·Full Time·Contract
OperationsdirectorFull TimeContract
-Closes Nov 21, 2026

Friska Farm Limited is a nature centered Solutions, Health and Wellness Company. We are your organic lifestyle partner. Our brands of natural herbal infusion teas are a rich blend of exotic herbs scientifically proven to provide natural healing. Our primary ingredient is Moringa – a superfood rich in antioxidants and sufficient quantities of all the nutrients that the body needs.

We are recruiting to fill the position below: Job Title: Digital Marketer

Location: Yaba, Lagos Employment Type: Full-time

About the Role

We are looking for a versatile, technically fluent digital marketer to own marketing execution across four brands Friska Herbal Teas, Prime Tea, ImiOse, and Friska Cereal.

This is a hands-on role covering paid advertising, marketing automation, content, web, and analytics ideal for someone who wants ownership across the full funnel rather than a narrow specialist lane. This role is positioned as a potential path to Head of Marketing.

What You'll Do Paid Media:

Plan, launch, and optimize Meta and TikTok ad campaigns across all four brands

Manage audience targeting, pixel/conversion tracking, and budget allocation by brand and region

Adapt payment-flow and offer strategy by geography (e.g., pay-on-delivery vs. prepay)

Own budget allocation across brands shifting spend from slow movers to winners based on performance, not just managing each brand's budget in isolation

Analytics & Reporting:

Set up and maintain performance tracking (GA4 or equivalent) across all four brands

Build simple, readable dashboards tying ad spend to actual sales outcomes

Report performance up to leadership not just execute, but explain what's working and why

Marketing Automation:

Work within our n8n-based automation stack (order alerts, sales reporting, WhatsApp/ManyChat flows)

Maintain and troubleshoot existing workflows; flag or fix breakages independently

Support webhook/form integrations (Fluent Forms, Google Sheets, CRM touchpoints)

Content & Creative:

Write ad creative overlay copy, video captions, voiceover scripts, static ad copy tailored to each brand's voice

Maintain and expand each brand's product knowledge base (pricing, ingredients, chatbot training content)

Adapt messaging and pricing for different markets (e.g., Nigeria vs. Ghana)

Maintain distinct brand voice and identity across all four brands no cross-contamination of tone or positioning

Influencer & UGC Management:

Source, vet, and brief influencers and UGC creators across brands

Manage creator relationships, negotiate terms, and handle usage rights

Own the full pipeline from script to delivered content (building on existing UGC scripts for ImiOse)

Email/SMS/WhatsApp Marketing:

Own campaign strategy and content for newsletters, WhatsApp broadcasts, and lifecycle flows (welcome, abandoned cart, win-back)

This is distinct from the automation plumbing strategy and content, not just pipes

WordPress & Landing Pages:

Build, edit, and launch landing pages independently, matched to active campaigns

Manage WordPress content updates, forms, and basic troubleshooting without waiting on a developer

Apply conversion-focused design principles (mobile responsiveness, CTA clarity, page speed) and run A/B tests on page variants

Cross-Brand Coordination:

Prioritize and sequence marketing work across four brands with different audiences and product cycles

Keep documentation current so the work is transferable and not dependent on one person's memory

Situational (depending on channel relevance)

SEO on-page optimization and keyword awareness if any brand relies on organic/blog traffic

Marketplace management listings, reviews, and platform-specific ads if brands sell via Jumia, Instagram/Facebook Shops, or WhatsApp catalog

What You'll Need

2+ years running paid social campaigns (Meta required, TikTok a strong plus)

Working knowledge of marketing automation tools (n8n, Make.com, Zapier, or similar)

Practical WordPress experience (page builders, forms, basic troubleshooting)

Comfort with analytics tools (GA4 or similar) and translating data into decisions

Experience managing influencer/UGC relationships, including briefing and negotiation

Strong copywriting across formats ad copy, video scripts, product content, lifecycle email/WhatsApp

Comfortable managing multiple brands/product lines simultaneously without losing consistency

Self-directed able to own a workstream without daily oversight

Bonus: experience with e-commerce/D2C in health, wellness, or FMCG; basic HTML/CSS; SEO experience

What Success Looks Like:

Within 2 months, you're running paid campaigns independently across all four brands, reporting performance clearly to leadership, maintaining the automation stack without breaking it, managing creator relationships end-to-end, and able to ship a landing page or knowledge base update without needing anyone else's hands on it.

Salary N200,000 monthly.

Apply Now

At a glance

Company

Friska Farms Limited

Location

Lagos, Nigeria

Employment

Full Time

Work style

Contract

Experience

director

Valid until

November 21, 2026

Created

October 21, 2026

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