Wangaraufoods seeks a digitally skilled professional who can manage online marketing campaigns and keep the company website updated, functional and effective at generating orders.
- Plan and execute digital marketing campaigns across relevant platforms.
- Set up and manage paid advertisements on Meta and other suitable channels.
- Monitor campaign budgets, audience targeting, leads, sales and return on ad spend.
- Update website pages, product listings, prices, images and promotional offers.
- Check website links, forms, checkout and ordering journeys.
- Improve search visibility through SEO, keyword research and website optimisation.
- Monitor website traffic, enquiries and conversions using analytics tools.
- Coordinate with the content creator to produce campaign materials.
- Support email, WhatsApp and retargeting campaigns where appropriate.
- Report on campaign results and recommend improvements.
- Coordinate website technical fixes with developers or service providers when necessary.
- Relevant qualification or equivalent practical experience in Digital Marketing, Web Management or a related field.
- At least 2 years of relevant experience.
- Practical experience running paid digital campaigns.
- Experience managing a website or content management system.
- Understanding of SEO, analytics, conversion tracking and online customer journeys.
- Evidence of past campaigns, websites or measurable results.
- Strong analytical skills and ability to manage multiple deadlines.
Performance measures: Website accuracy, qualified enquiries, online sales, campaign efficiency, conversion rates and timely reporting.