- We are seeking a creative, hands-on, and digitally savvy Digital Content & Social Media Executive to create engaging visual content and manage Kriscasa Power & Solar Limited's digital presence across multiple platforms.
- The successful candidate will be responsible for producing original video and image content around our solar products, warehouse activities, installations, completed projects, and company activities. The role requires strong practical skills in smartphone/camera videography, short-form video editing, content planning, social media management, and creative storytelling.
- The ideal candidate should understand how to develop strong hooks, create engaging content, write effective captions and calls-to-action, and use content analytics to improve organic audience growth and engagement.
Key Responsibilities
Content Creation & Videography:
- Create high-quality original video content featuring Kriscasa's solar products, installations, completed projects, warehouse activities, team activities, and company initiatives.
- Produce professional short-form videos suitable for Instagram, Facebook, TikTok, YouTube, and other digital platforms.
- Use professional smartphone or camera equipment to capture visually appealing and engaging footage.
- Develop strong video hooks and creative concepts designed to capture attention and encourage audience engagement.
- Plan and execute video shoots independently while maintaining high production standards.
- Capture behind-the-scenes, educational, promotional, testimonial, product, and project-based content.
- Adapt content ideas to current social media trends while maintaining Kriscasa's professional brand identity.
Video Editing & Post-Production:
- Edit short-form videos professionally for social media platforms.
- Apply appropriate cuts, transitions, captions, music, sound effects, text overlays, and other editing elements where necessary.
- Ensure videos are visually engaging, well-paced, and optimized for their intended platforms.
- Complete editing and deliver content within agreed timelines.
- Maintain consistency in video quality, presentation, tone, and branding.
- Make necessary revisions based on feedback from management.
Photography & Graphic Content:
- Take high-quality product, project, installation, team, and company photographs.
- Create supporting image and graphic content for social media and digital marketing purposes.
- Apply basic graphic design principles to create professional social media visuals.
- Ensure all visual content follows Kriscasa's branding and presentation standards.
Content Planning & Social Media Management:
- Develop weekly and monthly content plans aligned with company activities, products, projects, and marketing objectives.
- Manage and publish content consistently across Instagram, Facebook, TikTok, YouTube, Google Business Profile, LinkedIn, and X (Twitter).
- Create regular Stories, business updates, project updates, and other timely social media content.
- Write engaging captions, headlines, hooks, and calls-to-action appropriate for each platform.
- Adapt content appropriately to suit the format, audience, and requirements of each social media platform.
- Maintain an organized content calendar and ensure agreed content schedules are followed.
- Monitor published content and respond appropriately to relevant audience interactions where required.
Digital Marketing & Advertising Content:
- Create visual and video content suitable for Meta advertising campaigns.
- Develop creative variations of promotional content for different campaigns, products, and audiences.
- Work with management to translate marketing objectives into engaging digital content.
- Ensure advertising content is clear, visually appealing, and aligned with Kriscasa's brand and commercial objectives.
Analytics & Audience Growth:
- Monitor social media performance and content analytics across relevant platforms.
- Track engagement, reach, views, audience growth, and other relevant performance indicators.
- Identify content formats and topics that perform well and recommend opportunities for improvement.
- Use insights from analytics to improve future content planning and creative direction.
- Support organic audience growth through consistent, relevant, and engaging content.
Content Deliverables:
The successful candidate will be expected to deliver:
- Minimum of 4 quality original videos per week.
- Supporting image and graphic content.
- Regular Stories and business updates.
- Weekly and monthly content planning.
- Timely editing and publishing of content.
- Consistent and professional Kriscasa branding across all content.
- Platform-appropriate adaptation of content for Instagram, Facebook, TikTok, YouTube, Google Business Profile, LinkedIn, and X (Twitter).
- Attend selected installations, project sites, and company activities where content capture is required.
- Be flexible when important installations or projects need to be filmed outside the regular working schedule.
- Coordinate professionally with project teams and relevant personnel while capturing content.
- Kriscasa will provide transportation to selected project locations.
- Bachelor's Degree, HND, OND, or relevant professional training in Mass Communication, Marketing, Digital Marketing, Media, Communications, Creative Arts, or a related field is an advantage with 2-4 years experience.
- Demonstrable practical experience in videography, video editing, content creation, photography, or social media management.
- Strong proficiency in professional smartphone and/or camera videography.
- Strong practical knowledge of short-form video editing.
- Ability to create strong hooks and engaging video concepts.
- Basic graphic design and product photography skills.
- Ability to write engaging captions and effective calls-to-action.
- Good understanding of social media platforms and content formats.
- Familiarity with Meta advertising content and creative requirements.
- Understanding of social media analytics and organic audience growth.
- Good knowledge of Instagram, Facebook, TikTok, YouTube, Google Business Profile, LinkedIn, and X (Twitter).
- Strong creative sense with good attention to visual quality and detail.
- Ability to work independently, meet deadlines, and consistently deliver agreed content.
- Candidates should preferably reside in Abuja, FCT.
- Strong videography and video-editing skills.
- Excellent creative storytelling ability.
- Strong understanding of social media content.
- Ability to develop attention-grabbing hooks.
- Good photography and visual composition skills.
- Basic graphic design skills.
- Strong content planning and organizational skills.
- Excellent written and verbal communication skills.
- Good understanding of social media trends.
- Ability to analyze content performance and apply insights.
- Strong attention to detail and consistency.
- Ability to work under deadlines and deliver content promptly.
- Ability to take initiative and work with minimal supervision.
- Good teamwork and interpersonal skills.
- Strong understanding of branding and visual presentation.
- Highly creative and visually driven.
- Hands-on and practical rather than purely theoretical.
- Passionate about video, photography, and digital content.
- Proactive and constantly looking for new content opportunities.
- Detail-oriented and committed to quality.
- Reliable and consistent with content delivery.
- Comfortable working on-site and at project locations.
- Flexible when important projects or installations require content capture.
- Able to take constructive feedback and improve content accordingly.
- Professional, organized, and responsible.
- Interested in growing a brand through high-quality and consistent digital content.
Portfolio & Candidate Assessment:
- Candidates must provide a portfolio demonstrating their own videography and video-editing work.
The portfolio should preferably include examples of:
- Short-form videos/Reels/TikToks.
- Product or project videos.
- Edited social media content.
- Creative storytelling or promotional videos.
- Photography or graphic design work where applicable.
- The role requires 3 physical working days per week at Kriscasa Power & Solar Limited's Abuja office.
- Flexibility is required when an important installation, project, or company activity needs to be filmed.
- Kriscasa will provide transportation to selected project locations.
- The position is subject to a 3-month probation period.
- During the 3-month probation period:
- Basic Salary: N200,000 per month.
- Performance Bonus: Up to N20,000 per month.
The performance bonus will be based on:
- Meeting the agreed content schedule.
- Quality of videography and video editing.
- Creativity and effectiveness of content.
- Timely delivery of assigned content.
- Proper management of the company's digital content.
- Consistency in maintaining Kriscasa's brand standards.
Post-Probation Compensation:
- Upon successful completion of the 3-month probation period and satisfactory performance, the employee will be confirmed and the basic monthly salary will increase to 300,000.