We are seeking a confident, presentable, articulate, and results-driven female Digital & Traditional Marketing Executive to promote our newly launched travel and booking website. The platform provides services such as flight bookings, ticket reservations, car rentals, and other travel-related services.
The successful candidate will be responsible for driving brand awareness, generating leads, attracting customers, and establishing strategic partnerships through both online and offline marketing activities.
She will also serve as the Face of the Brand, representing the company professionally across digital platforms, physical meetings, client engagements, and promotional activities.
Key Responsibilities
Digital Marketing:
Develop and implement digital marketing strategies to promote the company's website and services.
Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
Create engaging marketing content, including posts, short videos, promotional campaigns, and customer-focused content.
Promote flight bookings, ticket reservations, car rental services, and other offerings to potential customers online.
Generate leads, drive website traffic, and convert online inquiries into bookings and sales.
Respond promptly to customer inquiries and direct prospective clients to the appropriate booking channels.
Monitor online marketing performance, engagement, and lead conversion, providing regular reports on results.
Identify digital marketing trends, audience interests, and opportunities to increase brand visibility.
Traditional / Physical Marketing:
Identify and reach out to prospective clients, travel agencies, corporate organisations, and other potential business partners.
Schedule and attend physical meetings with prospective clients and sub-agents by appointment.
Build and maintain relationships with travel agents, sub-agents, corporate clients, and other relevant stakeholders.
Identify partnership opportunities with businesses and individuals who can refer customers or generate bookings through the platform.
Present the company's services, explain its value proposition, and encourage potential partners to register, collaborate, or use the platform.
Conduct direct marketing, promotional visits, networking, and other approved offline marketing activities.
Follow up with prospective clients and partners to convert leads into active business relationships.
Maintain a record of meetings, prospects, partnerships, leads, and sales generated through physical marketing.
Brand Representation:
Serve as the face and public representative of the brand across online and offline platforms.
Represent the company professionally during client meetings, partnership engagements, promotional events, and other business activities.
Participate in brand videos, promotional campaigns, interviews, and other marketing content where required.
Maintain a polished, professional appearance and demonstrate excellent communication, confidence, and interpersonal skills.
Communicate the company's services and brand message clearly and consistently to prospective customers and partners.
Requirements and Qualifications
Minimum of 1 - 2 years of relevant experience in digital marketing, traditional marketing, sales, business development, or a related field.
A degree, HND, or relevant qualification in Marketing, Mass Communication, Business Administration, or a related discipline is an advantage.
Candidate most leave around surulere,mushin and yaba
Demonstrable knowledge of social media management, content creation, online advertising, and lead generation.
Strong communication, presentation, negotiation, and interpersonal skills.
Ability to confidently engage clients, schedule appointments, attend physical meetings, and establish business partnerships.
Good understanding of customer acquisition, sales conversion, and relationship management.
Familiarity with travel services, flight bookings, car rentals, tourism, or online booking platforms is an added advantage.
Proficiency in using social media tools and basic digital marketing analytics.
Ability to work independently, meet targets, and manage multiple marketing activities.
Willingness to travel locally for client meetings and business development activities when required.
Key Competencies:
Excellent verbal and written communication.
Strong sales and persuasion skills.
Confidence and professionalism in representing the brand.
Creativity in content development and campaign execution.
Strong networking and relationship-building abilities.
Good organisational and time-management skills.
Results-oriented mindset with a focus on leads, partnerships, bookings, and revenue growth.