We are seeking a technically competent, analytical and results-driven Digital Advertising & Programmatic Specialist to manage, execute and optimise digital advertising operations across PUNCH's digital platforms.
The successful candidate will handle programmatic advertising, manage digital ad campaigns, monitor performance and maintain operational relationships with advertising partners to support revenue growth.
Requirements
Bachelor's degree or HND in Computer Science, IT, Marketing Mass Communication, Business Administration or a related field
3-5 years' relevant experience in digital advertising operations or programmatic advertising
Practical expenence with Google Ad Manager or comparable platforms
Good understanding of programmatic advertising, SSPS, and exchanges and yield optimisation
Strong analytical, communication and problem-solving skills. Working knowledge of HTML JavaScript and ad tags. Proficiency in Microsoft Excel or Google Sheets
Key Responsibilities
Manage and optimise programmatic advertising inventory Set up, monitor and troubleshoot digital advertising campaigns using Google Ad Manager or similar platforms
Monitor key performance metrics (impressions, eCPM, fill rates, viewability and revenue)
Support advertising inventory forecasting and audience analysis.
Maintain effective operational relationships with advertising networks and technology partners
Prepare accurate performance reports and support revenue reconciliation
Collaborate with internal teams to ensure seamless ad delivery and compliance
Added Advantage
Experience in a digital media or publishing organisation.
Experience with Google Ad Exchange, Google AdSense, header bidding, Prebidjs, GA4 or Looker Studio.