- The Data Insight & Analytics Expert plays a critical role in driving commercial performance through data-led decision-making. Acting as the single point of truth for commercial performance, the role translates complex business data into clear, actionable insights that enable faster, sharper, and more informed decisions.
- In this role you will work closely with the Sales Leadership with focus on identifying trends, performance gaps, uncovering growth opportunities, anticipating business risks, and improving execution effectiveness across regions, channels, and routes to market.
- Beyond traditional reporting, the successful candidate will act as the Sales Intelligence expert, bringing strong commercial understanding, analytical thinking, and the ability to turn data into meaningful business recommendations that drive sustainable growth and improved commercial execution.
Your Key Responsibilities
- As the Data Insight & Analytics Expert, you will serve as a trusted analytical partner to commercial leadership, providing the insights and recommendations needed to drive business performance, strengthen execution, and support proactive decision-making.
Specifically, you are accountable for (but not limited to):
Commercial Performance & Analytics:
- Owning the end-to-end tracking and governance of key commercial KPIs, including volume, transactions, revenue, price/mix, and execution metrics.
- Translating commercial data into actionable insights, highlighting performance implications and recommending clear business actions.
- Identifying performance gaps, investigating root causes, and uncovering growth opportunities across regions, channels, and routes to market.
- Providing deeper visibility into commercial performance to support effective business decisions and improved execution.
Business Reviews & Reporting:
- Driving the tracking, analysis, and reporting of commercial performance to provide a clear and consistent view of business results.
- Developing meaningful performance insights that go beyond reporting numbers to explain what is driving business outcomes.
- Supporting business reviews with relevant analysis, highlighting key trends, performance gaps, and opportunities for improvement.
- Ensuring the accuracy, consistency, and reliability of commercial performance data to support informed decision-making.
Risk Management & Forward Planning:
- Developing early warning systems to identify emerging commercial performance risks and potential areas of concern.
- Providing forward-looking and scenario-based insights to support proactive business decisions.
- Anticipating potential performance challenges and highlighting opportunities for timely interventions.
- Supporting commercial leadership with data-driven perspectives to improve planning and execution effectiveness.
- Partnering closely with Route-to-Market (RTM) and Sales leadership as a trusted analytical and insights advisor.
- Working collaboratively with regional and field teams to validate data insights against actual market and field realities.
- Constructively challenging stakeholders using fact-based analysis to encourage accountability and improve business performance.
- Building strong cross-functional relationships to ensure insights translate into practical actions and measurable business outcomes.
- A University Degree in Statistics, Economics, Business Administration, Data Science, Mathematics, or a related discipline
- 5 - 8 years' experience in FMCG, Consumer Goods, Sales Intelligence, Commercial Insights, Analytics, Business Insights, or a related field
- Demonstrated experience in sales performance management, commercial analytics, KPI tracking, and business reporting
- Strong commercial acumen with a deep understanding of key sales drivers, including transactions, volume, revenue, distribution, price, mix, and market share
- Strong analytical, problem-solving, and structured thinking capabilities, with the ability to draw meaningful conclusions from large and complex datasets.
- The confidence to challenge assumptions and influence decisions through fact-based analysis, data-driven insights, and sound business reasoning.
- The ability to work proactively and independently while collaborating across internal and external teams.
It would be advantageous if you have:
- Advanced Excel / Google Sheets skills.
- Experience using Power BI or Tableau for data visualization and reporting.
- Exposure to FMCG business systems such as SAP and Nielsen.
- Experience working closely with Sales, Route-to-Market (RTM), and Commercial leadership teams.