Outsource Nigeria is a full-service Human Resources agency, specializing in providing outsourced turnkey manpower solutions to growing companies. Our solution include HR Services, Recruiting, Accounting, IT Support, Business Intelligence, Developers, and Operations including management and field / phone / automated based resources. The core of Outsource Nigeria’s success is its people.
We are recruiting to fill the position below:
Job Title: CRM Solutions Architect (Real Estate)
Location: Lekki-Epe, Lagos Employment Type: Full-time
Job Summary
The CRM Solutions Architect will be responsible for designing, implementing, managing, and optimising Customer Relationship Management (CRM) systems to support the organisation’s real estate sales operations, customer engagement, lead management, marketing automation, and investment conversion processes.
The successful candidate will translate business requirements into scalable CRM solutions that improve operational efficiency, strengthen customer relationships, enhance sales pipeline visibility, and drive revenue growth across land sales, property development, mortgage solutions, and real estate investment opportunities.
The role requires a strong combination of CRM architecture, business process analysis, system integration, data management, automation, and stakeholder management skills.
The ideal candidate will work closely with sales executives, Sales Development Representatives (SDRs), marketing teams, customer service personnel, and management to ensure that CRM technology aligns with business objectives.
Key Responsibilities CRM Architecture and Solution Design:
Design and implement scalable CRM architectures tailored to the organisation’s real estate business model.
Evaluate, configure, and optimise CRM platforms based on business requirements, operational needs, and future growth plans.
Develop CRM workflows, customer lifecycle processes, lead management structures, and sales pipeline configurations.
Translate business requirements into technical specifications, system designs, and implementation plans.
Establish CRM standards, system documentation, naming conventions, and configuration guidelines.
CRM Implementation and Administration:
Lead CRM deployment, configuration, customisation, testing, and ongoing maintenance.
Configure user roles, permissions, access controls, dashboards, automated notifications, and approval workflows.
Manage CRM objects, fields, records, deal stages, lead sources, and customer segmentation.
Ensure the CRM platform supports the complete customer journey, from lead generation and qualification to property inspection, negotiation, payment, and post-sales engagement.
Troubleshoot system issues and coordinate with software vendors or technical teams where necessary.
Workflow Automation and Process Improvement:
Design automated workflows for lead assignment, follow-up reminders, customer onboarding, sales escalation, and transaction tracking.
Automate repetitive sales and administrative tasks to improve productivity and reduce manual errors.
Develop lead scoring and prioritisation models based on customer interest, purchasing readiness, investment capacity, and engagement history.
Identify process bottlenecks and recommend technology-driven improvements to increase sales efficiency and customer satisfaction.
Implement service-level agreements (SLAs) and automated alerts to minimise missed follow-ups and delayed responses.
System Integration and Technical Development:
Integrate CRM platforms with relevant business applications, including websites, landing pages, email systems, communication channels, marketing tools, and reporting platforms.
Work with APIs, webhooks, data connectors, and other integration technologies where required.
Collaborate with developers and technical vendors to implement custom features, resolve integration issues, and improve system performance.
Support low-code/no-code development and scripting where appropriate.
Assess new CRM technologies and recommend solutions based on functionality, security, scalability, and cost-effectiveness.
Data Management, Reporting and Analytics:
Establish data governance standards to maintain accurate, complete, consistent, and reliable CRM records.
Develop dashboards and reports covering lead generation, conversion rates, sales pipeline value, revenue performance, customer engagement, and follow-up efficiency.
Monitor data quality and implement procedures for deduplication, validation, and routine data cleansing.
Provide management with actionable insights into sales performance, customer behaviour, pipeline bottlenecks, and business opportunities.
Support forecasting and business planning through reliable CRM data and performance analytics.
Real Estate Sales and Customer Lifecycle Management:
Configure CRM processes to support land sales, property marketing, investment opportunities, mortgage-related enquiries, and property portfolio management.
Develop structured customer journeys for local and diaspora investors, individual buyers, corporate clients, and other relevant customer segments.
Support tracking of property enquiries, inspections, reservations, offers, documentation, payment milestones, and transaction completion.
Ensure sales and customer service teams have access to relevant customer interaction histories and transaction records.
Collaborate with the sales team to improve lead nurturing, customer retention, referral generation, and repeat business.
Security, Compliance and Risk Management:
Implement appropriate access controls, audit trails, data backup procedures, and security configurations.
Support compliance with applicable Nigerian data protection requirements, including the Nigeria Data Protection Act 2023, and relevant organisational policies.
Ensure customer information is accessed and processed only for authorised business purposes.
Establish procedures for data retention, recovery, incident escalation, and secure handling of sensitive customer information.
Document system changes and maintain appropriate records of configurations, integrations, and user access.
Stakeholder Management and Training:
Work with management and departmental heads to gather requirements and prioritise CRM improvements.
Train CRM users and develop standard operating procedures, user guides, and onboarding materials.
Provide ongoing technical support and promote effective CRM adoption across the organisation.
Manage relationships with CRM vendors, consultants, developers, and implementation partners.
Present system performance, project progress, risks, and improvement recommendations to management.
Key Performance Indicators (KPIs)
Performance will be evaluated against agreed targets, baseline measurements, project milestones, and business outcomes.
CRM Implementation: Timely delivery of approved CRM implementation and enhancement projects.
System Availability: Reliability and availability of the CRM platform in line with agreed service targets.
Automation Efficiency: Reduction in manual administrative work through effective workflow automation.
Data Quality: Accuracy, completeness, consistency, and usability of CRM records.
System Adoption: Active usage and compliance with established CRM procedures by relevant employees.
Lead Management Efficiency: Improved lead assignment, response tracking, follow-up compliance, and pipeline visibility.
Reporting Effectiveness: Timely delivery of accurate dashboards and management reports.
Integration Performance: Successful implementation and maintenance of approved system integrations.
User Satisfaction: Positive feedback from CRM users and timely resolution of support issues.
Security and Compliance: Adherence to access control, data protection, documentation, and internal security requirements.
Business Process Improvement: Demonstrable improvements in sales operations, customer experience, and operational efficiency attributable to CRM enhancements.
Qualifications
Minimum of a Bachelor's degree or HND in Computer Science, Information Technology, Software Engineering, Management Information Systems, Business Information Systems, or a related discipline.
Relevant professional certifications in CRM platforms, solution architecture, business analysis, cloud technologies, or project management will be an advantage.
Evidence of practical CRM implementation, configuration, integration, or architecture experience is essential.
Experience Requirements:
3–5 years of relevant experience in CRM administration, CRM solution design, systems implementation, business systems analysis, or related technology roles.
Demonstrable experience configuring and implementing CRM solutions for sales, marketing, customer service, or business development operations.
Experience designing automated workflows, reporting dashboards, customer lifecycle processes, and system integrations.
Practical knowledge of APIs, webhooks, data migration, data modelling, and system integration principles.
Experience with real estate, property development, financial services, investment sales, or other transaction-driven industries is an advantage.
Demonstrated ability to translate business requirements into functional and technical CRM solutions.
Technical Competencies:
The successful candidate should demonstrate relevant competence in:
CRM architecture, implementation, configuration, and administration.
CRM platforms such as Salesforce, Microsoft Dynamics 365, HubSpot, Zoho CRM, or other comparable systems.
Workflow automation, lead scoring, pipeline configuration, and customer journey design.
API integrations, webhooks, data connectors, and integration troubleshooting.
Data modelling, migration, validation, deduplication, and governance.
Dashboard development, reporting, and business intelligence tools such as Power BI.
User access management, system documentation, testing, and change management.
Basic scripting, low-code/no-code tools, or development concepts where applicable.
Cloud-based business applications and software-as-a-service (SaaS) platforms.
Core Competencies:
Strategic and analytical thinking.
Solution architecture and systems design.
Business process analysis and optimisation.
Technical problem-solving and troubleshooting.
Workflow automation and integration management.
Data-driven decision-making.
Project planning and execution.
Stakeholder communication and collaboration.
Attention to detail and data integrity.
User training and change management.
Customer-centric thinking.
Confidentiality, accountability, and professional integrity.
Salary and Benefits
Monthly Salary: 500,000 (NET)
Professional development and certification support, subject to approval.
Career advancement opportunities.
Access to relevant business technology and implementation resources.