Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business.
We are recruiting to fill the position below: Job Title: CRM Campaign Specialist
Location: Lagos Employment Type: Full-time Industry: Financial Services / Fintech
Job Summary
We are seeking a results-driven CRM Campaign Specialist to manage and optimise digital engagement campaigns for financial products, including Buy Now, Pay Later (BNPL) and product credit
The ideal candidate will drive customer conversion, engagement, repeat usage, and repayment through targeted, automated, and data-driven campaigns.
Key Responsibilities
Plan and execute campaigns across push notifications, SMS, WhatsApp, in-app messaging, and retargeting channels.
Develop customer engagement journeys covering onboarding, KYC completion, credit eligibility, first-time usage, repeat transactions, repayment, and cross-selling.
Segment customers based on behaviour, transaction history, risk profiles, and lifecycle stages.
Set up and manage automated, trigger-based campaigns using CRM and marketing automation tools.
Create and optimise campaign messages, calls to action, timing, and frequency to improve conversion.
Monitor campaign performance, conduct A/B testing, and recommend improvements.
Analyse campaign data and track KPIs, including conversion rates, repeat usage, and repayment responses.
Collaborate with Product, Operations, Collections, Design, and Business Intelligence teams.
Key Performance Indicators (KPIs)
KYC completion rate.
First-time credit/BNPL usage conversion.
Customer repeat usage rate.
Repayment reminder response and reduction in overdue payments.
Campaign click-through rates and conversion improvements.
Requirements
Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
2 - 4 years of experience in CRM campaigns, lifecycle marketing, digital marketing, or growth marketing.
Experience in fintech, lending, digital payments, financial services, or FMCG is an advantage.
Hands-on experience with platforms such as Insider, CleverTap, or MoEngage.
Strong knowledge of customer segmentation, campaign automation, and conversion funnel optimisation.
Proficiency in Microsoft Excel or Google Sheets; SQL knowledge is an added advantage.
Excellent copywriting, analytical, and communication skills.