To optimise key aspects related to the Distribution / Client Coverage network for PPB AR in alignment with client value propositions i.e., optimising physical infrastructure including ATM, Agency Banking, with a focus on cost optimisation, determining the optimal shape and size of Distribution, and driving migration to digital platforms. Create strategic direction to drive initiatives to increase sales for targeted clients and moving from cost of service to cost of sales.
Lead the execution of Commercial Banking strategy through clearly defined coverage plans, portfolio objectives and client-growth initiatives.
Translate strategic goals into measurable business plans, financial targets and sales activities across Commercial Banking teams.
Drive profitable growth through acquisition of target clients, increased wallet share and deeper penetration of existing relationships.