Leonards Group of Companies is seeking a commercially minded, creative and highly capable Corporate Affairs Executive to strengthen our brand, grow our business pipeline and lead effective marketing and communications across the Group.
This is a hands-on role for a strong corporate-sector professional who can connect brand strategy with measurable business growth. The successful candidate will bring a proven record in sales and business development, alongside excellent capability in social media advertising, branding and marketing.
Key Responsibilities
Develop and implement corporate affairs, marketing, branding and communications plans aligned with the Group’s business objectives.
Develop and implement corporate affairs, marketing, branding and communications plans aligned with the Group’s business objectives.
Identify and pursue new business opportunities, partnerships, clients and revenue streams.
Identify and pursue new business opportunities, partnerships, clients and revenue streams.
Build and manage a strong sales pipeline, from prospecting and presentations through negotiation, conversion and follow-up.
Build and manage a strong sales pipeline, from prospecting and presentations through negotiation, conversion and follow-up.
Plan and execute social media campaigns and digital advertising that increase brand visibility, generate qualified enquiries and support sales.
Plan and execute social media campaigns and digital advertising that increase brand visibility, generate qualified enquiries and support sales.
Manage the Group’s social media presence, content calendar, campaign performance and community engagement.
Manage the Group’s social media presence, content calendar, campaign performance and community engagement.
Create and coordinate high-quality marketing materials, business profiles, proposals, presentations and corporate communications.
Create and coordinate high-quality marketing materials, business profiles, proposals, presentations and corporate communications.
Protect and strengthen the Group’s reputation through consistent, professional messaging across channels.
Protect and strengthen the Group’s reputation through consistent, professional messaging across channels.
Build relationships with clients, partners, media, institutions and other stakeholders.
Build relationships with clients, partners, media, institutions and other stakeholders.
Track and report on campaign results, leads, sales activity, partnerships and other agreed performance measures.
Track and report on campaign results, leads, sales activity, partnerships and other agreed performance measures.
Coordinate internal teams and external suppliers to deliver projects on time and within budget.
Coordinate internal teams and external suppliers to deliver projects on time and within budget.
Candidate requirements
At least five years of relevant sales experience in the corporate sector, with evidence of achieving targets and winning or growing business.
At least five years of relevant sales experience in the corporate sector, with evidence of achieving targets and winning or growing business.
Demonstrable experience in business development, branding, marketing and corporate communications.
Demonstrable experience in business development, branding, marketing and corporate communications.
Strong hands-on experience with social media marketing and paid advertising campaigns.
Strong hands-on experience with social media marketing and paid advertising campaigns.
A track record of turning marketing activity into qualified leads, client relationships or revenue.
A track record of turning marketing activity into qualified leads, client relationships or revenue.
Excellent written and verbal communication, presentation, negotiation and relationship-building skills.
Excellent written and verbal communication, presentation, negotiation and relationship-building skills.
Strong commercial judgement, creativity and confidence engaging senior decision-makers.
Strong commercial judgement, creativity and confidence engaging senior decision-makers.
Good project management skills, attention to detail and the ability to manage several priorities.
Good project management skills, attention to detail and the ability to manage several priorities.
Confidence using social media platforms, digital advertising tools, analytics and standard office software.
Confidence using social media platforms, digital advertising tools, analytics and standard office software.
A relevant degree or professional qualification in Marketing, Business, Communications, Public Relations or a related field is an advantage.
A relevant degree or professional qualification in Marketing, Business, Communications, Public Relations or a related field is an advantage.
How success will be measured
Qualified business leads generated and sales conversions achieved.
Qualified business leads generated and sales conversions achieved.
New client relationships, partnerships and revenue opportunities developed.
New client relationships, partnerships and revenue opportunities developed.
Reach, engagement and performance of social media and advertising campaigns.
Reach, engagement and performance of social media and advertising campaigns.
Consistency and quality of the Group’s brand and corporate communications.
Consistency and quality of the Group’s brand and corporate communications.
Timely delivery and reporting of agreed marketing and business development plans.
Timely delivery and reporting of agreed marketing and business development plans.
Why join us
Take meaningful responsibility for the visibility and growth of a diversified Ghanaian business group. You will work closely with leadership, shape how the Group engages its markets and contribute directly to its commercial development.