We are seeking a creative and experienced Copywriter with FMCG experience, particularly in Personal Care, Skincare, and Hair Care, to create compelling content that drives brand awareness, customer engagement, and product sales.
Responsibilities
Develop engaging copy for product campaigns, social media, websites, advertisements, and marketing materials.
Create compelling product descriptions and promotional content for personal care, skincare, and hair care products.
Work with the Marketing and Brand teams to develop creative campaign concepts and messaging.
Research consumer trends and FMCG products to develop relevant and persuasive content.
Ensure all copy aligns with brand tone, messaging, and marketing objectives.
Edit and proofread content for accuracy, clarity, and consistency.
Create content tailored to different digital platforms and target audiences.
Requirements
Bachelor's Degree/HND in English, Mass Communication, Marketing, Communications, or a related field.
2 - 4 years of copywriting experience within the FMCG industry.
Experience in Personal Care, Skincare, Hair Care, or related consumer products is required.
Excellent writing, editing, and proofreading skills.
Strong understanding of consumer marketing and brand communication.
Creative, detail-oriented, and able to work within tight deadlines.
Experience creating digital and social media content is an added advantage.