Content Manager

Role Overview

• The Content Manager will be the lead storyteller for the Group, with a mission to translate our established brand identities into engaging, high-performing content.
• You aren't just a writer; you are a brand guardian who ensures our voice remains consistent across all platforms while using creative flair to capture our audience's imagination.

Core Responsibilities

• Creative Storytelling: Transform complex group-wide initiatives and technical data into human-centric stories that resonate with our target audiences.
• Tone Alignment: Master the existing Tone of Voice (ToV) for each brand within the group, ensuring every piece of content, from a tweet to a whitepaper, is perfectly aligned with the established brand persona.
• Content Execution: Write, edit, and proofread high-quality copy for digital and print, including blog posts, email marketing, video scripts, and internal communications.
• Visual Collaboration: Work closely with the Creative Designerto ensure that copy and visuals work in harmony to tell a cohesive story.
• Editorial Management: Maintain a group-wide editorial calendar, coordinating with different department heads to ensure a steady stream of relevant content.
• Quality Control: Act as the final gatekeeper for all outgoing communications, ensuring zero compromise on brand standards, grammar, and narrative flow.

Key Skills & Requirements

• Education: Bachelor's degree in English, Marketing, Communications, or a related field.
• Experience: 5+ years in Content Creation and Marketing, Journalism, Copywriting,or Brand Communications (Agency experience is a plus).
• Technical Savvy: Proficiency with CMS tools (WordPress, Contentful), SEO tools (Semrush/Ahrefs), etc.
• Adaptability: Proven ability to write for different industries and personas (B2B vs B2C).
• Project Management: Ability to manage multiple projects under tight deadlines without compromising on quality.
• The "Creative Spark": A natural ability to find the "hook" in any topic and turn it into a compelling narrative.
• Meticulous Consistency: An eagle eye for detail and the ability to switch between different brand voices seamlessly.
• Versatile Writing: Proven experience in long-form (articles/reports) and short-form (social/ad copy) writing.
• Strategic Execution: Ability to take a high-level marketing brief and break it down into a creative content plan.
• Platform Knowledge: Solid understanding of how storytelling changes across LinkedIn, Instagram, Web, and Offline media.