We are looking for a Content Lead to own the content strategy and delivery for Discovery Invest and Cogence. This role brings together senior writing, editorial judgement, strategic content planning and operational oversight to produce clear, high-quality content across platforms, audiences and formats.
Key Purpose of the role
The purpose of the Content Lead role for Discovery Invest and Cogence is to enable and support marketing and PR strategies through content that builds awareness and understanding of Discovery Invest and Cogence in the investment and financial services market.
Key responsibilities
The Content Lead reports to the Head of Content for Discovery. This role combines senior writing abilities, strategic planning and operational oversight, with approximately 60% focused on content writing and development and 40% on strategy and planning. The role is responsible for developing educational, branded, and thought leadership content as well as content for media. It also involves translating business and communication objectives into clear content approaches, frameworks and execution plans, and delivering measurable content outcomes.
Writing and developing excellent content across various formats and for different audiences, including developing content in support of PR and earned media strategies
Developing content strategies for Discovery Invest and Cogence based on business objectives, audience needs and platform requirements
Translating business and communication briefs into clear content approaches, narrative frameworks and execution plans
Identifying opportunities for thought leadership and narrative development, and pitching content opportunities and proposals to internal stakeholders
Partnering with the PR and communications team to ensure content amplifies media relations and reputation objectives
Planning and managing daily content operations, priorities and delivery schedules
Project managing larger content initiatives that involve multiple stakeholders, channels or external contributors
Managing and guiding freelance writers and content contributors
Briefing and working with external partners, including designers, agencies and PR specialists, to support campaign, media and leadership content requirements
Ensuring consistency of tone, voice and quality across all outputs
Supporting executive and leadership content initiatives, including briefing materials, speeches, opinion pieces and senior stakeholder narratives
Leadership and collaboration
Creating an environment that encourages creativity and continuous improvement
Mentoring and developing junior content and writing talent
Acting as a content champion and editorial standard-bearer across the organisation
Supporting skills development and knowledge sharing
Staying up to date with content, media and digital trends
Building strong working relationships across marketing, editorial, communications, project teams and internal stakeholders.
Contributing to team cohesion and delivery excellence
Demonstrating professionalism, inclusivity and respect
Required competencies
Strong writing and editorial skills across brand, PR, thought leadership and media content
Understanding of PR and communications principles, including media relations, message framing and reputation management
Ability to develop content approaches for different audiences and platforms
Ability to translate complex ideas into engaging content
Ability to turn marketing briefs into clear content strategies, narrative routes and execution recommendations
Strong project management and organisational skills
High attention to detail
Ability to manage multiple priorities under pressure
Proven credibility advising senior executives and leadership teams
Ability to work constructively with senior stakeholders, internal teams, freelancers and external partners
Education and experience
Relevant tertiary qualification (marketing, communication, journalism, writing or related field)
Extensive professional writing and content development experience
8 to 12 years' senior experience in content, communications or agency and PR environments, with a strong record of producing work for brand, media and stakeholder channels
Proven track record developing and owning content strategies from brief through to execution at a senior level
Experience working across digital platforms
Experience developing content strategies or content approaches for business units, stakeholders or brands
Experience in, or ability to quickly get up to speed on, regulated or financial services environments is advantageous
Experience in investment and financial writing is preferred or advantageous